Professur für Marketing, insbesondere Konsumentenforschung

Lebenslauf und vollständiges Publikationsverzeichnis


FORSCHUNGSINTERESSEN

  • Konsumziele und Selbstregulierung
  • Das Zusammenwirken von motivationaler Stärke und Form
  • Konsumerlebnisse und Markenpräferenzen
  • Food Marketing


LEHRE


AKADEMISCHER WERDEGANG

05/2012
Dr. rer. pol.
Technische Universität Chemnitz

12/2005
Dipl.-Kfm.
Technische Universität Chemnitz

BERFULICHER WERDEGANG
seit 07/2013
Akademischer Rat (auf Zeit)
Professur für Marketing, insb. Konsumentenforschung
Georg-August-Universität Göttingen

01/2006-06/2013
Wissenschaftlicher Mitarbeiter
Professur für Marketing und Handelsbetriebslehre
Technische Universität Chemnitz

04/2004-12/2005
Studentische Hilfskraft und Tutor
Professur für Marketing und Handelsbetriebslehre
Technische Universität Chemnitz

AUSZEICHNUNGEN

  • Best Conceptual Paper Award, Academy of Management (Entrepreneurship Division), 2016
  • Best in Conference Paper Award, American Marketing Association, 2013
  • José Vecíana Best Paper Award, European Council for Small Business and Entrepreneurship, 2010



AUSGEWÄHLTE PUBLIKATIONEN

Monographie

  • Jahn, Steffen (2013). Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals. Wiesbaden: Springer Gabler



Journals

  • Sanjari, Setareh, Steffen Jahn, and Yasemin Boztug (2017). Dual Process Theory and Consumer Response to Front-of-Package Nutrition Label Formats. Nutrition Reviews, 75 (11), 871-882.
  • Demming, Carsten L., Steffen Jahn, and Yasemin Boztug (2017). Conducting Mediation Analysis in Marketing Research. Marketing ZFP - Journal of Research and Management, 39 (3), 76-93.
  • Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztug (2016). Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Food Sales. Journal of the Association for Consumer Research, 1 (1), 104-114.
  • Steffen Jahn, Hansjoerg Gaus, and Tina Kiessling (2012). Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment. Psychology & Marketing, 29 (6), 445-457.
  • Drengner, Jan, Steffen Jahn, and Hansjoerg Gaus (2012). Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community. Schmalenbach Business Review, 64 (1), 59-76.
  • Drengner, Jan, Hansjoerg Gaus, and Steffen Jahn (2008). Does Flow Influence the Brand Image in Event Marketing? Journal of Advertising Research, 48 (1), 138-147.



Konferenzbeiträge

  • Jahn, Steffen, Hansjoerg Gaus, Tina Kiessling, and Jan Drengner (2017). Conceptualizing the Human Value Content of Perceived Brand Intentions. Proceedings of the 46th EMAC Conference, Groningen, Netherlands.
  • Jahn, Steffen and Mario Geissler (2016). The Motivational Readiness Model of Entrepreneurship. Academy of Management Proceedings, Anaheim, USA.
  • Elshiewy, Ossama, Steffen Jahn, Tim Doering, and Yasemin Boztug (2016): 'Low Fat' But High in Sugar: Consumer Response to Misleading Nutrition Claims, Advances in Consumer Research, 44, 207-212.
  • Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztug (2016): Too Much Food Marketing - How Voluntary Front-of-Pack Nutrition Labeling on Products with Nutrition Claims Can Harm Retailers, Proceedings of the 45th EMAC Conference, Oslo, Norway.
  • Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztug (2015): How the Disclosure of Nutrition Information with Different "Per-Serving Basis" Affects Sales Volume, Advances in Consumer Research, 43, 516-517.
  • Schuch, Jutta, Steffen Jahn, and Yasemin Boztug (2015): Abstract Goal and External Reference-Point Interaction in Food Decision Making, Advances in Consumer Research, 43, 572-573.
  • Jahn, Steffen (2014): The Value of Customers for a Firm: A Framework, Proceedings of the AMA Summer Educators' Conference, San Francisco, USA .
  • Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztug (2014): The Effectiveness of Nutrition Labels in Fighting Health Halos, Proceedings of the AMA 2014 Summer Marketing Educators' Conference, San Francisco, USA.
  • Jahn, Steffen, Jan Drengner, and Pia Furchheim (2013): Flow Revisited: Process Conceptualization and Extension to Reactive Consumption Experiences, Proceedings of the AMA Winter Marketing Educators' Conference, Las Vegas, USA.
  • Jahn, Steffen, Jan Drengner, Hansjoerg Gaus, and T. Bettina Cornwell (2012): Connected Consumers: The Influence of Temporal Sense of Community, Socio-Emotional Experience, and Satisfaction on Event Loyalty, Advances in Consumer Research, 39, 556-558.
  • Geissler, Mario, Steffen Jahn, and Cornelia Zanger (2010): Entrepreneurial Opportunities and Their Interplay With Entrepreneurial Intention Creation - An Empirical Study, Proceedings of the 24th Conference and Research in Entrepreneurship and Small Business, Maastricht, Netherlands.