List of Publications



Articles in Scientific Journals:



Presentations:

  • "Consumer Preferences And Willingness To Pay For Different Aspects of Local Food Products ", 48th AMS Annual Conference (2020), Academy of Marketing Science, Miami, Florida, USA, 15. - 17.12.2020.

  • „Consumer preferences and their willingness to pay for local products”, 10th European Marketing Academy (EMAC) Regional Conference, St. Petersburg, Russia, 25. – 27.09.2019.

  • ““There’s an App for That!” – How Digitally Provided Information About Regional Products Affect Consumers’ Retailer Perception and Purchasing”, 48th European Marketing Academy (EMAC) Annual Conference, Hamburg, Germany, 28. - 31.05.2019.

  • “There’s an App for That! Local Consumerism and the Effectiveness of Product Information Disclosure on Brand Equity Metrics”, 13th Global Brand Conference (GBC), Newcastle upon Tyne, England, 02. - 04.05.2018.

  • “Determinants of Consumers Ethical Purchasing Behavior – The Challenge of Selecting Decision-Relevant Ethical Product Attributes”, 24th Recent Advances in Retailing & Services Science Conference (2017), European Institute of Retailing and Services Studies (EIRASS), Vancouver, Canada, 26. - 29.06.2017.

  • “Show Me the Origin of My Milk! How Different Display Formats of Product Origin Information Affect Purchase Intention”, 19th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Dublin, Irland, 04. - 06.07.2017.



Articles in Conference Proceedings:

  • Hasanzade, V./Elshiewy, O./Toporowski, W. (2020). Consumer Preferences And Willingness To Pay For Different Aspects of Local Food Products: An Structured Abstract. In Academy of Marketing Science (ed.): Proceedings of the 48th AMS Annual Conference, Miami, USA, forthcoming.

  • Hasanzade, V./Elshiewy, O./Toporowski, W. (2019). Consumer Preferences And Their Willingness to Pay For Local Products. In Proceedings of the 10th EMAC Regional Conference: Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives. Sankt Petersburg, Russia, p. 47.

  • Hasanzade, V./Beeck, I./Toporowski, W. (2019). “There’s an App for That!” – How Digitally Provided Information About Regional Products Affect Consumers’ Retailer Perception and Purchasing. In Proceedings of the 48th EMAC Conference, Hamburg, Germany, p. 544.

  • Hasanzade, V./Osburg, V.-S./Toporowski, W. (2017). Determinants of Consumers Ethical Purchasing Behavior – The Challenge of Selecting Decision-Relevant Ethical Product Attributes. In Rasouli, S./Timmermans, H. (ed.): Recent Advances in Retailing and Services Science, Proceedings of the 24th Recent Advances in Retailing & Services Science Conference, European Institute of Retailing and Services Studies (EIRASS), Vancouver, Canada, p. 30.

  • Hasanzade, V./Beeck, I./Toporowski, W. (2017). Show Me the Origin of My Milk! How Different Display Formats of Product Origin Information Affect Purchase Intention. In Proceedings of the 19th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Dublin, Ireland, p. 3.



Accepted Conference Articles:

  • “Scan What You Can – The Effectiveness of Digitally Provided Product Information in Driving Consumers’ Retailer Perception and Purchase Intention for Local Products“. ACRA (AMA SIG) Conference (2020), New Orleans, Louisiana, USA, 25. – 27.03.2020.

  • Hasanzade, V./Toporowski, W. (2020). Consumer Preferences for Corporate Social Responsibility Actions and its Impact on Customer Loyalty – An Empirical Investigation in Food Retailing. 27th Recent Advances in Retailing and Consumer Science Conference (RARCS), Baveno, Italy, 2020.