Professur für Marketing und Innovationsmanagement

Tobias Wolf, M.Sc.

  • Gamified Services: How Gameful Experiences Drive Customer Commitment, 2nd International GamiFIN Conference, Pori, Finland, 22.05.2018
  • Gamified Digital Products: How Gameful Experiences Drive Continued Service Usage, 3. Digital-Marketing-Konferenz, Passau, Germany, 16.03.2018
  • Game on! How Gamification Fosters Personal Goal Achievement, 22. Fachtagung der Gesellschaft für angewandte Wirtschaftspsychologie, Wernigerode, Germany, 09.03.2018
  • Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage, 51st Hawaii International Conference on System Sciences, Waikoloa, HI, USA, 06.01.2018