Module: Angewandte empirische Forschung
Presented by: Dr. Matthias Meyer, Partner, Customer & Business Analytics, Division for Information Management at SHS Viveon AG
Module number: 800423
Cycle: Every winter term
Credits: 6 ECTS
Courses of study: PhD, Master WI, Master Ufü, Master MDM
Type of teaching and learning: Seminar
Examination: Presentation and final paper
Language: German
Administrative questions: Matthias Kießling
Content related questions: Dr. Matthias Meyer
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Winter term 2011/2012
Registration starts at: 15th of September 2011, 10:00 via email to Matthias Kießling (first come first served)

Lecture: 10th and 11th of November 2011 including the assignment of the topics. Appointment will start at 9.00 am and will take place at the big seminar room in the SUB.

Final Presentations: 3rd of February 2012. Appointment will start at 9 am and will take place at: Tagungszentrum an der historischen Sternwarte, room 2

Restriction: Maximum of 12 students
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Description
The course discusses the practical use of empirical research methods concerning information management and business economics. This course addresses students and postgraduates with a focus of Business Informatics, Marketing and Administration. The participants will be given the necessary tools for empirically founded work at term papers or dissertations.

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Objectives
At the end of the seminar the students should possess basic knowledge and experience to conduct own quantitative analyses for studies or practice. The students understand the concept of expressing and validating propositions and are able to analyze gathered data.

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Overview of the module contents

Basic principles of empirical research
Research process
Operationalization
Data collection
Evaluation and interpretation
Applied empirical research
Execution of own empirical research
Presentation of results
“Lessons learned”


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