Module: Entrepreneurship 1
Module number lecture: 800627
Cycle: Every winter term
Repeatability: 2
Max. number of students: 12
Credits: 6 ECTS
Courses of study: Master WI, Master Ufü, Master MDM
Type of teaching and learning: Lecture, self-study
Examination: Write a paper discussion/business plan (8000 words) and present it twice during and at the end of the course (3x 10 minutes presentation), compulsory attendance at all kick-off and presentation dates.
Language:
- Lecture: English
- Discussion/Business plan: German or English
Contact:
- Administrative questions: Tobias F. Langkau
- Topic questions: Dr. Erik Oldekop
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Winter term 2011/2012

Registration (expression of interest) starts at:

• 1.9.2011, 10:00, via email to Tobias F. Langkau (first come first served). After registration you will get the StudIP login password via email.


• 19. and 20.10.2011, final (un-)registration via eCampus/FlexNow

Kick-Off and follow-up courses (mandatory):

• 19.10.2011, 16:00-21:00, Theologicum 0.134


• 20.10.2011, 9:00-16:00, Großer Seminarraum SUB Göttingen


• 10.11.2011, 10:00-16:00, MED 23 (Medizinische Statistik), Humboldtallee 32


• 22.11.2011, 10:00-16:00, Blauer Turm, 6th floor, room 1616

Final presentation (mandatory):

• 6.2.2012, 9:30-17:30, VG 2.108

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Objectives
Objectives/skills: The lecture covers economic relevant aspects in the foundation of an enterprise resp. leadership of an start-up business.

Planned focus: Foundation of an enterprise and characteristics (product/service), foundation analysis (market, unique features of the value proposition, distribution channels, distribution strategies and selling, scalability of the business and financing options).

In the end of the lecture the stundents should have aquired the coherences between the business concept, product design, market size and financing options and be familiar with basic factors which influence the start-up business.
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Overview of the module contents

• Lecture


• Paper discussion/Write a business plan


• Presentation of the paper discussion/business plan

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Literature

• Bamberger I, Upitz A (2011) Internationaler Wettbewerb von Unternehmen. Merkmale, Wettbewerbssituationen, Strategien. Wirtschaftswissenschaftliches Studium(3):110–115.
• 
  Festel G, Heck T, Ruth M (2011) Technologietransfer dank akademischer Spin-offs. Eine klare Strategie und die Unterstützung durch Transferagenturen sind die Erfolgsfaktoren bei der Gründung eines Spin-offs. io management(April):60–63.
• 
  Häsel M, Kollmann T (2010) IT-Kompetenz in Internet-Gründerteams. Eine Analyse von Präferenzen und Produktinnovativität. Wirtschaftsinformatik(4):201–210.
• 
  Kollmann T (2004) E-Venture. Grundlagen der Unternehmensgründung in der Net Economy. Gabler, Wiesbaden.
• 
  Meyer J (2011) Ideen entwickeln. Was wir von Microsoft, Amazon & anderen Big Playern lernen können. Wissensmanagement(3):18–21.
• 
  Pfohl H, Bode A, Alig S (2010) Netzwerkspezifische Wettbewerbsvorteile durch Cluster. Eine Betrachtung aus Perspektive des Relational View. Wirtschaftswissenschaftliches Studium(11):531–537.
• 
  Sigrist S (2011) Die Welt von morgen definieren. io management(Januar/Februar):8–13.
  

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Guidelines for Bachelor-, Master-, Diploma- and Seminar-Theses
The Guidelines are available here: Download (in German)
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Trivia