Chair of Marketing, with focus on Consumer Behaviour


RESEARCH INTERESTS

  • Marketing-Mix Models for FMCG
  • Discrete Choice Modeling / Multinomial Logit Models
  • Hierarchical Bayes and Consumer Heterogeneity
  • Food Marketing


TEACHING


EDUCATION

02/2015
Ph.D. in Marketing
University of Göttingen

12/2009
Graduate studies in Business Administration
Free University of Berlin

EMPLOYMENT

since 04/2015
Assistant Professor
Department of Marketing and Channel Management
University of Göttingen

04/2010-03/2015
Research Assistant
Department of Marketing and Channel Management
University of Göttingen

04/2010-09/2011
Research Assistant
EU-funded research project FLABEL
7th Framework Program for Research and Technological Development

10/2008-03/2010
Research Assistant
fu:stat - Statistics Consulting Unit
Free University of Berlin

04/2008-09/2008
Market Research Intern
trommsdorff + drüner, innovation + marketing consultants GmbH
Berlin

10/2006-09/2008
Teaching Assistant
Department of Statistics and Econometrics
Free University of Berlin

PUBLICATIONS

Journals

  • Elshiewy, Ossama and Yasemin Boztug (2017). When Back-of-Pack Meets Front-of-Pack: How Salient and Simplified Nutrition Labels Affect Food Sales in Supermarkets. Journal of Public Policy & Marketing, Forthcoming
  • Elshiewy, Ossama, Daniel Guhl, and Yasemin Boztug (2017). Multinomial Logit Models in Marketing - From Fundamentals to State-of-the-Art. Marketing ZFP - Journal of Research and Management, 39 (3), 32-49.
  • Elshiewy, Ossama, German Zenetti, and Yasemin Boztug (2017). Differences between Classical and Bayesian Estimates for Mixed Logit Models: A Replication Study. Journal of Applied Econometrics, 32 (2), 470-476.
  • Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztug (2016). Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Food Sales. Journal of the Association for Consumer Research, 1 (1), 104-114.
  • Boztug, Yasemin, Hans J. Juhl, Ossama Elshiewy, and Morten B. Jensen (2015). Consumer Response to Monochrome Guideline Daily Amount Nutrition Labels. Food Policy, 53 (1), 1-8.



Conference Proceedings

  • Elshiewy, Ossama and Jan Schikovsky (2017). Heterogeneous Willingness-to-Pay for Competitor Products. 39th INFORMS Marketing Science Conference, Los Angeles, USA.
  • Schikovsky, Jan and Ossama Elshiewy (2017). Heterogeneity in Willingness-to-Pay for Competitor Products. Proceedings of the 46th EMAC Conference, Groningen, Netherlands.
  • Elshiewy, Ossama, Steffen Jahn, Tim Döring, and Yasemin Boztug (2017). 'Low Fat' but High in Sugar: Consumer Response to Potentially Misleading Nutrition Claims. Proceedings of the 46th EMAC Conference, Groningen, Netherlands.
  • Elshiewy, Ossama, Steffen Jahn, Tim Döring, and Yasemin Boztug (2016). 'Low Fat' but High in Sugar: Consumer Response to Misleading Nutrition Claims. Advances in Consumer Research, Vol. 44, Berlin, Germany.
  • Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztug (2016). Too Much Food Marketing - How Voluntary Front-of-Pack Nutrition Labeling on Products with Nutrition Claims Can Harm Retailers. Proceedings of the 45th EMAC Conference, Oslo, Norway.
  • Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztug (2015). How the Disclosure of Nutrition Information with Different 'Per-Serving Basis' Affects Sales Volume. Advances in Consumer Research, Vol. 43, New Orleans, USA.
  • Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztug (2014). The Effectiveness of Nutrition Labels in Fighting Health Halos. Proceedings of the AMA 2014 Summer Marketing Educators Conference, San Francisco, USA.
  • Elshiewy, Ossama and Yasemin Boztug (2014). Consumers' Individual Response to Nutrition Labeling - A Study with Supermarket Scanner Data. 36th INFORMS Marketing Science Conference, Atlanta, USA.
  • Elshiewy, Ossama and Yasemin Boztug (2013). The Impact of Nutrition Labeling on the Purchased Amount of Sugar in Sweet Food Products. Proceedings of the 42th EMAC Conference, Istanbul, Turkey.
  • Elshiewy, Ossama (2013). The Impact of Nutrition Labeling on Consumers Energy Intake and Retailers Revenues. EMAC 26th Doctoral Colloquium, Istanbul, Turkey.
  • Boztug, Yasemin, Hans J. Juhl, Ossama Elshiewy, and Morten B. Jensen (2012). Are Consumers influenced in their Food Choice by Health Labels? Proceedings of the 41th EMAC Conference, Lisbon, Portugal.