During the summer semester, the core research area "Marketing and Channel Management" of the Faculty of Economic Sciences offers the public series of lectures "Marketing and Distribution - Scientific Concepts and Results". The lectures are held in German.

• Thursday, 10 May 2012, 12:15 p.m., ZHG 007
  Prof. Dr. Andreas Eggert, Chair of Business Administration, esp. Marketing, University of Paderborn
  „Exploring the Differential Effects of Product and Service Innovation on Industrial Firms' Financial Performance”



• Monday, 2 July 2012, 14:15 p.m., ZHG 102
  Prof. Dr. Jeroen J.L. Schepers, Department for Innovation Technology Entrepreneurship & Marketing, Eindhoven University of Technology
  „Balancing efficiency, quality, and innovation from the service frontline”

The organising chairs are:
Prof. Dr. Yasemin Boztuğ (Marketing, with focus on Consumer Behaviour)
Prof. Dr. Maik Hammerschmidt (Marketing and Innovation Management)
Jun.-Prof. Dr. Till Dannewald (Quantitative Marketing)
Prof. Dr. Rainer Lademann (Retailing, Honory Professor)
Prof. Dr. Matthias Schumann (Application Software and E-Business)
Prof. Dr. Waldemar Toporowski (Retailing)