Seminar Selected Questions in Consumer Research
Lecturers:
Prof. Dr. Yasemin Boztuğ
Fernanda Carneiro-Otto, M.Sc.
Target Audience:
Bachelor BWL
Course Language:
German
Learning Objectives:
Dealing autonomously with a topic from the area of “Consumer Research”:
- Producing a scientific paper
- Presentation of the results and a critical discussion of the contents
Introductory and topic presentation
Tuesday, 24.10.2023, 14:15 - 15:45, room: ZHG 007
Application period:
01.11.2023 - 09.11.2023, 23:59
Paper due till:
Friday, 15.12.2023, 12:00
Presentations:
Thursday, 18.01.2024, 09:00 – 18:00, room: VG 4.102
Friday, 19.01.2024, 09:00 – 18:00, room: Oec 1.163
Prerequisites:
Successful attendance of the “Marketing” course and attendance of at least one course of the specialization studies.