Angewandte empirische Forschung - M.Sc./PhD


General information



  • Module: Angewandte empirische Forschung
  • Module number lecture: M.WIWI-WIN.0012
  • UniVZ: 800423
  • Cycle: Every winter term
  • Credits: 6 ECTS
  • Courses of study: PhD, Master WI, Master Ufü, Master MDM
  • Type of teaching and learning: Seminar
  • Examination: Presentation and final paper
  • Lecturer: Dr. Matthias Meyer, TNS Infratest
  • Language: German
  • Contact:




Winter term 2019/2020




    Registration:


    • please register via Mail ( Maike Greve)
    • Registration open from 14th of October until 1st of November
    • Maximum of 12 students




    Lecture (2 Days):


    • Day 1: 07.11.2019 from 09:00 am - 05:00 pm, Waldweg 6.101
    • Day 2: 08.11.2019 from 09:00 am - 05:00 pm, KWZ 0.609



    Final Presentations:


    • Final presentations and exam: 27.01.2020, from 09:00 am - 05:00 pm, SUB Großer Seminar Raum



    Description



    The course discusses the practical use of empirical research methods concerning information management and business economics. This course is aimed toward students and postgraduates with a focus on Business Informatics, Marketing, and Administration. Participants will be provided with the necessary tools for empirically founded work for term papers or dissertations.



    Objectives


    At the end of the seminar, students should possess the basic knowledge and experience necessary to conduct quantitative analyses for studies or practice. Furthermore, students should understand the concept of expressing and validating propositions and be able to analyze collected data.



    Overview of the module contents


    • Basic principles of empirical research
    • Research process
    • Operationalization
    • Data collection
    • Evaluation and interpretation
    • Applied empirical research
    • Execution of own empirical research
    • Presentation of results
    • "Lessons learned"