Personal details

Between 2010 and 2014 Laura Henkel absolved her bachelors degree in International Business Studies at the University of Paderborn. She completed her studies by writing her bachelor thesis on "Influence of endowed preferred customer status on customer skepticism".
Afterwards she continued her studies in Marketing and Channel Management at the Georg-August-University Göttingen, where she finished her studies with the degree Master of Science. Her master thesis has focused on the effect of anticipated embarrassment on the online shopping cart composition.
During several internships and working student programs Laura Henkel gained profound work experience in Marketing. She was working for Hotel Jardín Tropical in Tenerife, TUI Business Services GmbH and schulstart e.K..

Since April 2017 Laura Henkel is employed as a research assistant at the Chair of Marketing and Retail Management. Her focus of research contains:


  • Experiential Marketing
  • Liquid Consumption
  • Pop-up Stores