Personal details

Dr. Victoria-Sophie Osburg received a bachelor's degree in Psychology after studying at the Georg-August-University Göttingen (October 2007 to July 2010). From October 2010 to March 2012, she studied in the Master of Psychology program at the same university, with a focus on Business Psychology and Educational Psychology. She started her academic career as a student assistant at the Department of Social and Communication Psychology (November 2008 to March 2012).

From May 2012 to April 2015, she worked as a research associate at the DFG Research Training Group 1703 'Resource Efficiency in Interorganizational Networks'. Additionally, she was a visiting PhD student at the University of Auckland Business School (November 2014 to January 2015). From May to December 2015, Dr. Victoria-Sophie Osburg was a research associate at the Chair of Retailing and she received a follow-up funding of the German Research Foundation (DFG).

Her research interests primarily concern sustainable consumer behavior. She focuses on the acceptance of products which are based on renewable resources. Thereby, Dr. Victoria-Sophie Osburg is engaged in interdisciplinary projects, e.g., in cooperation with Business Information Science and Material Science.

In May 2015, Dr. Victoria-Sophie Osburg successfully defended her doctoral thesis entitled 'Products consisting of materials based on renewable resources: Drivers of purchase intention, consumers' information needs and target groups'. Her focus of research contains


  • Green Marketing
  • Consumer Acceptance of Eco-Friendly Products
  • Determinants of Sustainable Consumer Choices