Best Paper Award for researchers of the Chair of Marketing and Innovation Management

Prof. Dr. Maik Hammerschmidt, Dr. Welf Weiger, and Stefan Fischer of the Chair of Marketing and Innovation Management were awarded the Best Paper Award in the Metrics for Making Marketing Matter track of the American Marketing Association (AMA) Winter Conference 2017 for their paper, "Signals from the Echoverse - The Informational Value of Brand Buzz Dispersion". The paper investigates the degree to which the distribution of brand-related content (so-called brand buzz) from social media channels and its reach can be attributed to the value of companies. The award was presented at the conference, which took place in Orlando, Florida (US) from February 17-19, 2017, and titled "Better Marketing for a Better World".

Others also from marketing-focused chairs, Prof. Dr. Yasemin Boztuğ (Chair of Marketing, with a focus on consumer behavior) and Sebastian Klein (Chair of Marketing and Innovation Management) also presented research at the conference. Prof. Boztuğ presented the paper "Choosing Fast and Slow: Processing Mode and Consumer Response to FOP Nutrition Label Formats". Sebastian Klein spoke about "Question-Behavior Effect: The Role of Relationship Dynamics".



Best Paper Award for Prof. Dr. Maik Hammerschmidt, Stefan Fischer and Dr. Welf Weiger (f.l.t.r.)