Department of Business Administration


Porträtfoto von Martin Adam. Er trägt einen dunklen Pullover (200px).Prof. Dr. Martin Adam - Chair of Smart Services

  • Human-AI Interaction
  • Sustainability and Responsibility
  • Digital Platforms and Markets





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Prof. Dr. Yasemin Boztuğ - Chair of Marketing and Consumer Behavior

  • Discrete choice modeling
  • Consumer behaviour
  • Food marketing
  • Application of nonparametric and semi-parametric models in marketing
  • Pricing strategy
  • Brand choice models
  • Market basket analysis


Porträtfoto von Viola Deutscher. Sie hat lange blonde Haare und trägt einen dunkelblauen Rollkragenpullover (200px).


Prof. Dr. Viola Deutscher - Chair of Business Education and Digital Vocational Learning

  • Training quality
  • Training dropout
  • Career choice and vocational identity development
  • Digital learning in vocational education
  • Competence assessment
  • University teaching and teacher education



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Prof. Dr. Stefan Dierkes - Chair of Finance and Control

  • Corporate Valuation
  • Value- and risk-based corporate governance
  • ESG in corporate valuation
  • Sustainability management
  • Sustainability controlling
  • Environmental cost accounting
  • Material flow cost accounting
  • CO2 accounting



Porträtfoto von Benedikt Downar in schwarz-weiß (200px). Er trägt Anzug und Krawatte.


Prof. Dr. Benedikt Downar - EY-Professorship for Financial Governance

  • Voluntary and mandatory sustainability reporting
  • Real effects of financial and sustainability reporting
  • Assurance of sustainability information



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Prof. Dr. Dr. Fabian J. Froese - Chair of Human Resource Management and Asian Business

  • International human resource management
  • Diversity management
  • Talent management
  • Expatriation



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Prof. Dr. Maik Hammerschmidt – Chair of Marketing and Innovation Management

  • Marketing performance measurement
  • Multi-channel- and sales management
  • Service innovations
  • E-business and social media
  • Corporate social responsibility



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Prof. Dr. Lutz M. Kolbe – Chair of Information Management

  • Smart mobility
  • Information management in renewable resources
  • Digital transformation
  • Information technology innovation management



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Prof. Dr. Olaf Korn – Chair of Finance

  • Risk management
  • Derivatives
  • Portfolio management
  • Liquidity in financial markets
  • Commodity markets



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Prof. Dr. Indre Maurer - Chair of Organization and Corporate Development

  • Social network relationships
  • Firm capabilities
  • Innovation



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Prof. Dr. Andreas Oestreicher – Chair of Business Administration with a special focus on Business Taxation

  • Company taxation
  • International taxation
  • Tax transfer pricing
  • Empirical tax research
  • Experimental studies on taxation



Porträtfoto von Katharina Scheidgen. Sie trägt einen dunklen Blazer und ein weißes T-Shirt (200px).


Prof. Dr. Katharina Scheidgen – Chair of Entrepreneurship und Innovation ('Juniorprofessur')

  • Social innovation and tech innovation in entrepreneurship
  • Networks and Entrepreneurship
  • Entrepreneurial ecosystems
  • Entrepreneurial teams
  • Digitization and entrepreneurship



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Prof. Dr. Matthias Schumann – Chair of Application Systems and E-Business

  • Digitalization of Production Processes
  • Digitalization of Knowledge Work
  • Competence Measurement and E-Learning
  • Social Media in Business Context



Porträtfoto von Matthias Schulz. Er trägt einen blauen Anzug und ein weißes Hemd (200px).


Prof. Dr. Matthias Schulz - Professur für Wertschöpfungsmanagement

  • Hybrid Entrepreneurship
  • Entrepreneurship Policy
  • Uncertainty and Entrepreneurship
  • International Entrepreneurship
  • Innovation Management and Strategic Alliances



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Prof. Dr. Susan Seeber – Chair of Business Education and Human Resource Development

  • Large-scale assessments in vocational education and training (VET)
  • Measurement of professional competencies in business and administration, and in sustainability management
  • Social disparities in transition from school to work
  • National reporting on VET



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Prof. Dr. Waldemar Toporowski – Chair of Marketing and Retail Management

  • Marketing channels
  • Self-service information technologies
  • Retail brands
  • Multi-channel retailing
  • Sustainability



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Prof. Dr. Manuel Trenz – Chair of Interorganizational Information Systems

  • Impact and design of digital innovations
  • Strategies for digital platforms
  • Convergence of physical and digital interactions
  • User interactions with complex digital services



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Prof. Dr. Michael Wolff – Chair of Management and Control

  • Corporate governance
  • Digitalization
  • Corporate strategy
  • Incentive systems
  • Value based management