International Management

Doing Business in Asia

Lecture: Doing Business in Asia

Students are brought closer to the business activities, as well as their influence, of the latest developments within the legal framework for market entry in the countries of South and East Asia.

Furthermore, strategic and operational management measures for the Asian region are taught and supported with practical examples. Predominantly, the focus is going to be on China (winter semester 2016/2017).

Beside the acquisition of theoretical knowledge of the management of Asian companies, the students should be prepared for a future career in companies that have business relations with Asia.

Course Objectives

The course aims to:

  • Provide an overview of China's business environment by contemplating its political, economic, technological and environmental environment
  • Analyse the role of the state in shaping organisational practices and competition strategy
  • Explore the development of Chinese businesses as a result of the growing strength of the private sector, the entry of MNCs in China, and the global competition that the Chinese industries are increasingly facing
  • Outline major sources of competition, changes and types of business strategies, using a selection of Chinese industries and firms as examples
  • Analyse opportunities and key challenges for Chinese firms in internationalising their business
  • Raise students' awareness of the likely impact of elements of business strategy on China's environment and sustainability of long term development economically, socially as well as ecologically
  • Highlight the importance of and challenges to effective management of human resources in the domestic as well as global context

Schedule Information

Class hours: Friday 12.00-16.00 (11.01.2019 - 01.02.2019)
Class room: ZHG005

You don't have to register for the lecture beforehand, just come to the first session. If you have further questions, please contact: sonja.franzke[at]

General Information

Course Type: lecture, master level, 4.5 hours per week

Examination: final exam (90 min) 6CP

  • 06.02.2019, 10-12am, ZHG104
  • 13.02-2019, 10-12am, ZHG102

Examination Requirements: Proof of knowledge of the various characteristics, methods and problems in Asian Business

Workload: Attendance: 28 hours, Self-study: 152 hours

Entrance requirements: none

Recommended Prerequisites: none

Language: English

Lecturers: unknown

Term: every winter semester

Duration: 1 Semester

Max. number of students: No limitations

Recommended Semester: 1-3