International Management

International Business

Lecture: International Business

This course is designed to provide a broad understanding of the scope and operation of multinational enterprises in a rapidly changing global economy. International business (IB) topics cover the global operating context such as the cultural, sociopolitical and economic environment of international business, the corporate strategy of venturing abroad, and the functional areas of business including international marketing and international human resource management.

Course Objectives

Through learning about the opportunities and challenges presented in a global business environment, students will be better able to understand the dynamics of international business and gain skills and knowledge suitable for a global career. Key course objectives include:

1. Understanding political, economic and cultural differences in the operating environment of international business
2. Recognizing challenges and opportunities of operating in the global marketplace
3. Understanding how multinational enterprises manage these issues
4. Applying international business concepts to real life examples (case studies)

Schedule Information

Lecture and tutorial hours
Monday 14:00-16:00; Classroom ZHG 008
Wednesday 10:00-12:00; Classroom ZHG 102 (tutorial: Apr 25, May 09, May 30, Jun 20, Jul 04)
First lecture: 16.04.2018

Lecturer: Prof. Carol Reade

Exam: 18.07.2018, 10:00-12:00, ZHG 008-ZHG 010