Chair of Marketing and Innovation Management

Dr. Nika Meyer (née Mozafari)

Short CV

  • Since 2022: Post-Doc, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
  • Doctorate in Marketing (Dr. rer. pol.), Georg-August-University Göttingen
  • 2018: Research Assistant at the Chair of Marketing and Innovation Management, Georg-August University of Göttingen
  • 2018: M.Sc. in Marketing and Distribution Management, Georg-August-University of Göttingen
    • Study abroad Catholic University of Lille, France
  • 2015: B.Sc. in Business Administration, University of Applied Sciences and Arts Hannover
    • Study abroad, Udayana University, Jimbaran, Indonesia
  • Practical Experience:
    • Various internships and working student positions in the fields of marketing and digital IT, e.g. at Volkgswagen and E.ON

Awards

  • Robert Johnston Award "Highly Commended Paper" for the article "Trust me, I'm a Bot – repercussions of chatbot disclosure in different service frontline settings"
  • Emerald Award "Highly Commended Paper" for the article "Trust me, I'm a Bot – repercussions of chatbot disclosure in different service frontline settings"
  • Florenz Sartorius Award for the dissertation titled "Agents Without Agency? Consumer Responses to Artificial Intelligence-Based Agents"
  • Best Reviewer in the track " AI in Business and Society" at the International Conference on Information Systems 2022 in Copenhagen, Denmark
  • Finalist, Best Paper Award in the Track "Internet and The Digital Economy ", Hawaii International Conference on System Sciences (HICSS-55), 2022
  • Award for the best presentation at the cooperation event of the German Marketing Association "Marketing Impulse XXL 2021

Review Activities

  • International Conference on Information Systems (ICIS)
  • European Conference on Information Systems (ECIS)
  • Hawaii International Conference on System Sciences (HICSS)
  • Various journals in the field of service, marketing and IS

Field of Research

  • Service delivery with AI-based agents, e.g. chatbots and service robots
  • Attribution of service failures in interactions with AI-based agents
  • AI-based agents for vulnerable consumers

Teaching

  • Strategic Marketing