Prof. Dr. Maik Hammerschmidt

  • Forschungs- und Publikationsstrategie: Things I wish I had known before, presentation and panel discussion, Junior Scientist Conference of the German Academic Association for Business Research , Goettingen, Germany, 02.11.2017
  • Warum soziales Engagement clever ist, Forum Wissen, Goettingen, Germany, 22.10.2017
  • Purchase Boost or Demand Excess? Desired and Undesired Consequences of Key Supplier Status, Columbia University, New York, USA, 10.06.2014.
  • Digital Transformation Capabilities, Global Business Transformation Summit, Washington, USA, 11.09.2013.
  • Digital Word-of-Mouth in Social Media, Marketing Club Goettingen, Goettingen, Germany, 20.11.2012.
  • The Control Dilemma in Shaping Frontline Employee Behavior, University of Passau, Passau, Germany, 02.11.2012.
  • Knowledge Exchange in an Enterprise 2.0, Global Business Transformation Summit, Budapest, Hungary, 12.10.2012.
  • Exploring Spillover Effects of Post-Sale Services in Vertical Service Delivery Networks, 2011 AMA Winter Marketing Educators' Conference, Austin, USA, 20.02.2011.
  • Should Customer Prioritization Be Communicated? Exploring Prioritization Benefits and Their Effects on Commitment and Customer Profitability, 39th EMAC Conference 2010, Kopenhagen, Denmark, 02.06.2010.
  • Exploring the Brand Productivity Gap, 2010 AMA Winter Marketing Educators’ Conference, New Orleans, USA, 22.02.2010.
  • Win-win or Win-lose? Exploring Failure and Recovery Episodes in Consumption Systems, 38th EMAC Conference 2009, Nantes, France, 28.05.2009.
  • Creating and Deploying Commitment - Linking Relationship Marketing Initiatives, Commitment and Customer Value, 2009 AMA Winter Marketing Educators' Conference, Tampa, USA, 21.02.2009.
  • Who Takes the Blame and Who the Credit? Exploring Product Failures in Consumption Systems, 2008 AMA Summer Marketing Educators Conference, San Diego, USA, 10.08.2008.
  • Linking a Multi-Component Model of Commitment to Customer Profitability, 2008 AMA Summer Marketing Educators Conference, San Diego, USA, 09.08.2008.
  • Efficiency through Relevance - How Brand Relevance Impacts the Performance of Brand Management, 37th EMAC Conference, Brighton, England, 28.05.2008.
  • No More Equal Slices – Getting More out of Your Service Efforts, 37th EMAC Conference, Brighton, England, 28.05.2008.
  • Marketing Performance – Lohnen sich Ihre Marketinginvestitionen?, Zweite Jahrestagung Marketing Performance Management, Munich, Germany, 02.07.2007 (Keynote Speaker).
  • Value-Added Recovery Services - Creating Customer Delight through Failures, 36th EMAC Conference, Reykjavik, Iceland, 24.05.2007.
  • Identifying Cross-Channel Dissynergies for Multi-Channel Service Providers, XXVIII INFORMS Marketing Science Conference, Pittsburgh, USA, 09.06.2006.
  • Should I Stay or Should I Go – The Role of Status Quo for Using Innovative Self-Service Technologies, 35th EMAC Conference, Athen, Greece, 26.05.2006.
  • Linking Benefit Segmentation and Customer Valuation – An Approach for More Effectiveness and Efficiency in E-Marketing, 35th EMAC Conference, Athens, Greece, 25.05.2006.
  • Assessing Service Quality in Online-Retailing - A Transaction Process-Based Approach, 34th EMAC Conference, Mailand, Italy, 27.05.2005.
  • Ein Supereffizienz-Modell zur Bewertung von Produkten, Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft (VHB), Munich, Germany, 23.05.2002.
  • Structuring Product-Markets: An Approach Based on Customer Value, 2002 AMA Winter Marketing Educators' Conference, Austin, USA, 24.02.2002.