Stefan Fischer, M.Sc.

Publications in Refereed Journals

Publications in Refereed Proceedings
  • Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, in: Marketing Strategy meets Wall Street Conference Proceedings, Fontainebleau, Frankreich, 2019 (with W. Weiger, M. Hammerschmidt)
  • Signals from the Echoverse - The Informational Value of Brand Buzz Dispersion, in: AMA Winter Educators' Conference Proceedings, Orlando, FL, USA , 2017 (with M. Hammerschmidt, W. Weiger).

Practitioner Publications