Chair of Marketing and Innovation Management

Course Offerings




Course overview of the chair of Marketing and Innovation Management
in the semester cycle
Type SuTe 24WiTe 24/25SuTe 25WiTe 25/26SuTe 26WiTe 26/27SuTe 27
Bachelor studies
Recent Developments in Innovation Management
S 🟢 ✓ ✓ ✓
Recent Developments in Innovation Management S 🟢 ✓ ✓ ✓
Marketing Performance Management
L ✓ ✓ ✓
Marketing Performance Management L ✓ ✓ ✓
Analytical-conceptual work in Marketing
EX 🟢 ✓
Analytical-conceptual work in Marketing EX 🟢 ✓
Master studies
Innovation Management
L 🟢 ✓ ✓ ✓
Innovation Management L 🟢 ✓ ✓ ✓
Strategic Marketing
L
EX		 ✓ ✓
Strategic Marketing L
EX		 ✓ ✓
Market Research I (digital)
L
EX		 ✓ ✓
Market Research I (digital) L
EX		 ✓ ✓
Market Research II (digital)
L
EX
✓ ✓
Market Research II (digital) L
EX
✓ ✓
Advanced Research Methods (NEW)
VL
UE		 ✓ ✓ ✓
Advanced Research Methods (NEW) VL
UE		 ✓ ✓ ✓
Digital Marketing
VL
UE		 🟢 ✓ ✓
Digital Marketing VL
UE		 🟢 ✓ ✓ ✓
Synergy Module (discontinued)
L
CS
Synergy Module (discontinued) L
CS
Research Project (WiTe)
PS ✓ ✓
Research Project (WiTe) PS ✓ ✓
Research Project (SuTe)
PS ✓ ✓
Research Project (SuTe) PS ✓ ✓
Current issues in Innovation Management
S ✓ ✓ ✓
Current issues in Innovation Management S ✓ ✓ ✓
Practice project (NEW)
S 🟢 ✓ ✓ ✓
Practice project (NEW) S 🟢 ✓ ✓ ✓
Analytical-conceptual work in Marketing
EX 🟢 ✓
Analytical-conceptual work in Marketing EX 🟢 ✓
🟢 in presence - course
offered as a recording in studIP
synchronous (live streaming)
*L = Lecture *EX = Exercise *S = Seminar *PS = Project Seminar *CS = Case Study