Publikationen Carsten Leo Demming, M.Sc.


Referierte Zeitschriftenbeiträge


    2017
  • Demming, Carsten L., Steffen Jahn, & Yasemin Boztuğ (2017): Conducting Mediation Analysis in Marketing Research, Marketing ZFP, 39 (3), 76-93.



Referierte Konferenzbeiträge


    2018
  • Demming, Carsten L., Steffen Jahn, & Yasemin Boztuğ (2018): When Friends Give Bad Advice: How Relationship Involvement Impacts Evaluation of Recommendations and Willingness to Follow Again, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.