AIB Western Europe Doctoral Student Workshop, April 4th-6th, 2019
Hosted by the University of Erlangen-Nuremberg, Germany

AIB WE Workshop Nürnberg April 2019

AIB welcomes the new leadership team of AIB Western Europe: Fabian Jintae Froese, Mirko Benischke, Andri Georgiadou, Bersant Hobdari, and Vittoria Scalera. This year’s first event was held at the University of Erlangen-Nuremberg, Germany.

Inspiring sessions, a warm welcome and charming city scenery made the 2019 AIB Western Europe Doctoral Student Workshop a great success. Twenty-nine participants from Germany, Pakistan, Russia, Turkey, the United Kingdom and the United States traveled to the beautiful Franconian city of Nuremberg to partake in the activities at the famous Friedrich–Alexander University of Erlangen-Nuremberg who hosted this meeting.

The Program Chairs Benjamin Bader from Newcastle University, Almasa Sarabi from the University of Erlangen-Nuremberg and Tassilo Schuster from the Ludwig Maximilian University of Munich organized an exciting program and made sure that the event ran smoothly. The meeting started in the evening of Thursday, April 4th with an informal get-together, which provided a perfect opportunity to socialize and to taste authentic house-made German beer.

Friday began with a motivating keynote speech by AIB Fellow Robert Grosse from the Thunderbird School of Global Management. Robert reflected on his experience in international business research and his managerial career to inspire the attending scholars in their endeavors to do impactful research. Following Robert’s keynote speech, the workshop continued with a thought-provoking presentation session on Migration and Emerging Markets and a stimulating roundtable on the Challenges of HRM and the Future of Work. In this session, Fedor Portniagin of the University of Goettingen presented his research advances in the area of knowledge transfer and expatriate management that form part of the Horizon 2020 project K.I.T.F.E.M.

After a short intermission, Thomas Hutzschenreuter from the Technical University of Munich held his keynote presentation. In his session, Thomas not only introduced the workshop attendants to the philosophy and goals of the Journal of International Business Studies, but also answered many questions from the audience and gave recommendations for making excellent publications.
After the scientific part of the workshop, the attendants followed the call of the mysterious Lady Nightwatchman. Clad in a cloak and hat, and armed with a staff, she guided the way and made the old town come alive through humorous, informative and vivid stories from the past. Later on, as the dusk settled over Nuremberg, the participants gathered in a traditional German restaurant to celebrate the workshop and enjoy great company in a comfortable ambiance.

On Saturday, more sessions awaited the workshop participants. The program began with two paper presentations on Stakeholder Management and Corporate Strategies that brought up new perspectives on issues related to corporate social responsibility. The subsequent session on International Marketing and Cultural Challenges shed new light on the complex ways in which cultural differences affect social interactions, perceptions and consumer behaviors. Saturday’s third plenary was a special session with three journal editors – Benjamin Bader, Tassilo Schuster and Matthias Baum (Technical University of Kaiserslautern). The trio of experienced journal editors discussed critical aspects of the publication process and shared their knowledge in a remarkably accessible manner. Saturday’s last session on Emerging Trends in International Business was driven by novel ideas and intriguing interdisciplinary discussions.

As the workshop came to an end, everyone was sad to part with new friends and the beautiful city of Nuremberg. Yet at the same time, the excitement for future AIB meetings was already sparked. We are grateful to the University of Erlangen-Nuremberg and the organizers of the workshop for their hospitality and look forward to seeing you at the AIB Annual Meeting 2019 in Copenhagen!

The K.I.T.F.E.M. project receives funding from the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie grant agreement No. 734447.