Lebenslauf und vollständiges Publikationsverzeichnis


FORSCHUNGSINTERESSEN

  • Erlebnismarketing
  • Food Marketing
  • Motivation und Selbstregulierung


LEHRE


AKADEMISCHER WERDEGANG

05/2012
Dr. rer. pol.
Technische Universität Chemnitz

12/2005
Dipl.-Kfm.
Technische Universität Chemnitz

BERFULICHER WERDEGANG
seit 07/2013
Akademischer Rat (auf Zeit)
Professur für Marketing und Konsumentenverhalten
Georg-August-Universität Göttingen

01/2006-06/2013
Wissenschaftlicher Mitarbeiter
Professur für Marketing und Handelsbetriebslehre
Technische Universität Chemnitz

04/2004-12/2005
Studentische Hilfskraft und Tutor
Professur für Marketing und Handelsbetriebslehre
Technische Universität Chemnitz

AUSZEICHNUNGEN

  • Best Conceptual Paper Award, Academy of Management (Entrepreneurship Division), 2016
  • Best in Conference Paper Award, American Marketing Association, 2013
  • José Vecíana Best Paper Award, European Council for Small Business and Entrepreneurship, 2010



AUSGEWÄHLTE PUBLIKATIONEN

Monographie

  • Jahn, Steffen (2013). Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals. Wiesbaden: Springer Gabler



Journals

  • Jahn, Steffen, George Tsalis, and Liisa Lähteenmäki (2019). How Attitude Towards Food Fortification Can Lead to Purchase Intention, Appetite, 133, 370-377.
  • Beeck, Ines, Steffen Jahn, and Waldemar Toporowski (2018). For Myself or Others? How App Service Design Impacts Physical Retail Experience, Proceedings of the International Conference on Information Systems, 39, 1-9.
  • Jahn, Steffen, T. Bettina Cornwell, Jan Drengner, and Hansjörg Gaus (2018). Temporary Communitas and Willingness to Return to Events, Journal of Business Research, 92, 329-338.
  • Jahn, Steffen, Tim Nierobisch, Waldemar Toporowski, and Till Dannewald (2018). Selling the Extraordinary in Experiential Retail Stores, Journal of the Association for Consumer Research, 3 (3), 412-424.
  • Jahn, Steffen, Jutta Schuch, Till Dannewald, and Yasemin Boztuğ (2018). How Category Average Reference Points Affect Choice of Sugary Foods, Appetite, 126, 201-209.
  • Cornwell, T. Bettina, Steffen Jahn, Jeffrey Xie, and Wang Suk Suh (2018). Feeling that Ingroup Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance, Journal of Sport Management,32 (5), 426-437.
  • Drengner, Jan, Steffen Jahn, and Pia Furchheim (2018). Flow Revisited: Process Conceptualization and a Novel Application to Service Contexts, Journal of Service Management, 29 (4), 703-734.
  • Sanjari, Setareh, Steffen Jahn, and Yasemin Boztug (2017). Dual-Process Theory and Consumer Response to Front-of-Package Nutrition Label Formats. Nutrition Reviews, 75 (11), 871-882.
  • Demming, Carsten L., Steffen Jahn, and Yasemin Boztug (2017). Conducting Mediation Analysis in Marketing Research. Marketing ZFP - Journal of Research and Management, 39 (3), 76-93.
  • Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztug (2016). Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Food Sales. Journal of the Association for Consumer Research, 1 (1), 104-114.
  • Steffen Jahn, Hansjoerg Gaus, and Tina Kiessling (2012). Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment. Psychology & Marketing, 29 (6), 445-457.
  • Drengner, Jan, Hansjoerg Gaus, and Steffen Jahn (2008). Does Flow Influence the Brand Image in Event Marketing? Journal of Advertising Research, 48 (1), 138-147.



Konferenzbeiträge

  • Jahn, Steffen, Monique Breaz, Till Dannewald, and Yasemin Boztug (2018). Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information, Advances in Consumer Research, 46, forthcoming.
  • Jahn, Steffen, Till Dannewald, and Yasemin Boztug (2017). How Health Claims Lead to Indulgence, Advances in Consumer Research, 45, 683-684.
  • Jahn, Steffen and Mario Geissler (2016). The Motivational Readiness Model of Entrepreneurship. Academy of Management Proceedings, Anaheim, USA.
  • Elshiewy, Ossama, Steffen Jahn, Tim Doering, and Yasemin Boztug (2016): 'Low Fat' But High in Sugar: Consumer Response to Misleading Nutrition Claims, Advances in Consumer Research, 44, 207-212.
  • Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztug (2015): How the Disclosure of Nutrition Information with Different "Per-Serving Basis" Affects Sales Volume, Advances in Consumer Research, 43, 516-517.
  • Schuch, Jutta, Steffen Jahn, and Yasemin Boztug (2015): Abstract Goal and External Reference-Point Interaction in Food Decision Making, Advances in Consumer Research, 43, 572-573.
  • Jahn, Steffen, Jan Drengner, Hansjoerg Gaus, and T. Bettina Cornwell (2012): Connected Consumers: The Influence of Temporal Sense of Community, Socio-Emotional Experience, and Satisfaction on Event Loyalty, Advances in Consumer Research, 39, 556-558.