Entrepreneurship 1 - M.Sc.





General information



  • Module: Entrepreneurship 1
  • Module number lecture: 800627
  • Cycle: Every winter term
  • Repeatability: 2
  • Max. number of students: 12
  • Credits: 6 ECTS
  • Courses of study: Master WI, Master Ufü, Master MDM
  • Type of teaching and learning: Lecture, self-study
  • Examination: Write a paper discussion/business plan (8000 words) and present it twice during and at the end of the course, compulsory attendance at all kick-off and presentation dates.
  • Language:
    • Lecture: Flagge icon GB English
    • Discussion/Business plan: Flagge icon GB English

  • Contact:




Winter term 2016/2017




Registration (expression of interest):


  • Please sign up for the course with an e-mail to bbrauer@uni-goettingen.de until October 1st
  • You will receive an acceptance notification by October 9th



Kick-Off and follow-up courses (mandatory)*:


  • 12.10.2016, 18:00-20:00, Room: EG 0.104 (Humboldtallee 3)
    follow up appointments take place on either:
  • 13.10.2016, 10:00-18:00, Room: EG 0.104 (Humboldtallee 3) or VG 1.108
  • 14.10.2016, 10:00-18:00, Room: EG 0.104 (Humboldtallee 3) or VG 2.103
  • 01.12.2016, 10:00-18:00, Room: EG 0.104 (Humboldtallee 3)
  • 02.12.2016, 10:00-18:00, Room: EG 0.104 (Humboldtallee 3)


*all dates and times are subject to change.

Final presentation (mandatory):


  • Monday, Feb 13th 2017, 10:00-18:00, Room: SUB, first floor, large seminar room
  • Presentation details: 30 min. presentation and 30+ minutes of discussion




entrepreneur-post


Objectives



Objectives/skills: The lecture covers economic relevant aspects in the foundation of an enterprise resp. leadership of an start-up business.
Planned focus: Foundation of an enterprise and characteristics (product/service), foundation analysis (market, unique features of the value proposition, distribution channels, distribution strategies and selling, scalability of the business and financing options).
In the end of the lecture the stundents should have aquired the coherences between the business concept, product design, market size and financing options and be familiar with basic factors which influence the start-up business.


Overview of the module contents


  • Lecture
  • Paper discussion/Write a business plan
  • Presentation of the paper discussion/business plan




Literature



  • Bamberger I, Upitz A (2011) Internationaler Wettbewerb von Unternehmen. Merkmale, Wettbewerbssituationen, Strategien. Wirtschaftswissenschaftliches Studium(3):110–115.
  • Festel G, Heck T, Ruth M (2011) Technologietransfer dank akademischer Spin-offs. Eine klare Strategie und die Unterstützung durch Transferagenturen sind die Erfolgsfaktoren bei der Gründung eines Spin-offs. io management(April):60–63.
  • Häsel M, Kollmann T (2010) IT-Kompetenz in Internet-Gründerteams. Eine Analyse von Präferenzen und Produktinnovativität. Wirtschaftsinformatik(4):201–210.
  • Kollmann T (2004) E-Venture. Grundlagen der Unternehmensgründung in der Net Economy. Gabler, Wiesbaden.
  • Meyer J (2011) Ideen entwickeln. Was wir von Microsoft, Amazon & anderen Big Playern lernen können. Wissensmanagement(3):18–21.
  • Pfohl H, Bode A, Alig S (2010) Netzwerkspezifische Wettbewerbsvorteile durch Cluster. Eine Betrachtung aus Perspektive des Relational View. Wirtschaftswissenschaftliches Studium(11):531–537.
  • Sigrist S (2011) Die Welt von morgen definieren. io management(Januar/Februar):8–13.




Guidelines for Bachelor-, Master-, Diploma- and Seminar-Theses



  • The Guidelines are available here: Download (in German)
  • Word-Template for Bachelor's-, Master's-, Diploma- and Seminar-Thesis (English, German): Download
  • LaTeX-Template for Bachelor's-, Master's-, Diploma- and Seminar-Thesis (English, German): Download




Trivia