Qualitative Research Methods Seminar

Type of course: seminar
Course number: 800775
Semester: SS 2011
Max. # of participants: 16
Credits: 6 ECTS
Target audience: Doctoral students in business administration (e.g., information systems)
Instructor: Prof. Dr. Mark Keil from Georgia State University (J Mack Robinson College of Business)
Hosts: Prof. Dr. Jan Muntermann, Dr. Robert Wayne Gregory, Prof. Dr. Lutz Kolbe, Prof. Dr. Matthias Schumann
Language: English

Course content at a glance: This course provides an overview of four qualitative research methods commonly used in business research: action research, case study research, ethnographic research, and grounded theory. Examples of each method are provided. The course drills down in detail on one of these methods: case study research. The course also introduces one of the key data collection techniques that is widely used in qualitative research, namely interviews, and discusses one of the key analytical tools for dealing with qualitative data, namely coding. Last, but not least, the course introduces approaches for writing up qualitative research.


Learning objectives:


  • Articulate the key facets of four different types of qualitative research methods: action research, case study research, ethnographic research, and grounded theory
  • Develop a case study research design
  • Collect data using interviews
  • Explain the five basic analytic techniques associated with case study research
  • Perform coding as a means of analyzing qualitative data
  • Explain the concepts of theoretical sampling and saturation
  • Articulate strategies for writing up qualitative research studies

  • Conduct of the course: This will NOT be the type of course in which the instructor gets up in front of the class and lectures from PowerPoint slides. The instructor’s role will be that of a facilitator, carefully selecting relevant reading materials and structuring our time together so that we can cover the material in an interactive way. You will be responsible for your own learning and what you get out of the course will be a function of what you put into it.

    Preparing for the course by tackling the assigned reading in advance is essential if we are make the most of our time together. The style of teaching used in this course is only effective when participants have read and thought deeply about the readings and are prepared to contribute to the discussion. Each student is therefore expected to prepare sets of slides that demonstrate immersion in the required readings. The course will be run in a seminar format. Students will be called upon to lead the discussion on the topic being covered and all students are expected to participate actively in the discussion. As such, students should have thoroughly read all assigned readings prior to class and prepared the PowerPoint slides as noted in the schedule.

    • Download the schedule of reading assignments and deliverables!



    Registration: Registration period starts on March 1st, 2011 and ends on March 31st, 2011. Student applicants will be selected on a ‘first come first serve’ basis. For application, please send an email to Dr. Robert Wayne Gregory, indicating your name, student identification number, the chair/doctoral father, and further contact details.


    Course timeline:

    • March 31st, 2011: registration deadline
    • May 15th, 2011: deadline for submission of the PowerPoint slides as noted in the schedule (please send an email with a ZIP archive to Dr. Gregory)
    • May 23nd – May 24th, 2011: seminar in room 1616 (Blauer Turm)