Digital Transformation

Type of CourseLecture
TermSummer term 2016

Monday, 10:00-16:00, single: 04.07.2016
Room: Oec - 1.162
Monday, 10:00-17:00, single: 27.06.2016
Room: Oec - 1.162
Thursday, 10:00-16:00, single: 07.07.2016
Room: Oec - 1.162
Tuesday, 10:00-16:00, single: 05.07.2016
Room: Oec - 1.162
Tuesday, 10:00-17:00, single: 28.06.2016
Room: Oec - 1.162
Wednesday, 10:00-16:00, single: 06.07.2016
Room: Oec - 1.162

Thursday, 10:15-11:45, Exam: 07.07.2016
Room: Oec - 0.169

Gregory, Robert Wayne, Prof. Dr.
Eickhoff, Matthias, Dr.

Learning outcome, core skills:

This course aims to develop a cross-functional and managerial understanding of digital transformation of business. Specifically, participants in this course are expected to learn about:

  • What concepts, frameworks, and tools can guide the general manager in executing a digital transformation initiative?
  • How can digital capabilities inside an incumbent firm facing potential digital disruption be built and fostered to compete?
  • What are the main digital drivers (e.g., cloud, social, mobile, big data) that underlie current changes in society/business?
  • What is the business impact of these digital drivers at the level of markets, business models, and individual work practices?
  • How should managers reinforce existing and foster new capabilities to be able to drive digital transformation initiatives?


Until recently, the knowledge of Information Technology (IT) and its application in the enterprise had been confined to the IT department. Not anymore. Today -in the Digital Age- successful business manager must not only know how to interpret a P&L statement and read a balance sheet, but also understand "digital" and anticipate its impact on business.

The Digital Age, fueled by the drastic reduction in the cost of processing, storage, and communication, is creating a high-density digital. Technology today is both available and affordable. This creates a new phenomenon where individuals incorporate cutting-edge digital technologies in their personal lives before businesses get a chance to adopt and implement them. In a way, this leads to a new kind of digital divide -that between society and business. Customers and employees of the younger generation come with new expectations that companies are not prepared to meet.

To address this challenge, today"s business leaders must be able to think digital. Thinking digital does not equal thinking IT. Digital focuses much less on process automation, transactions, and efficiency, and much more on creating new value-added experiences and interactions with customers, employees and business partners. Ultimately, it enables the firm to generate new revenue by finding unique ways to combine its physical and digital resources.


Written examination (90 minutes)

Examination requirements:

In order to accomplish successfully this course, students are expected to document an understanding of:

  • Main digital drivers and their impact on society/business
  • Digital capabilities needed to face potential digital disruptions
  • Concepts and frameworks of digital transformation initiatives

Managerial capabilities needed to address digital transformation initiatives

Recommended previous knowledge:

Basic knowledge of Business Administration and Information Management


Begins on 27.01.2016 and ends on 29.02.2016 18.03.2016.

In case of questions, please send an e-mail to Matthias Eickhoff (