|Type of Course||Lecture|
|Term||Summer term 2017|
|Friday, 10:00-15:00, single: 16.06.2017|
|Monday, 09:00-12:00, single: 12.06.2017|
|Monday, 12:00-18:00, single: 12.06.2017|
|Tuesday, 09:00-12:00, single: 13.06.2017|
|Tuesday, 13:00-17:30, single: 13.06.2017|
|Friday, 10:15-11:45, Exam: 16.06.2017|
|Gregory, Robert Wayne, Prof. Dr.|
|Eickhoff, Matthias, Dr.|
Learning outcome, core skills:
This course aims to develop a cross-functional and managerial understanding of digital transformation of business. Specifically, participants in this course are expected to learn about:
Until recently, the knowledge of Information Technology (IT) and its application in the enterprise had been confined to the IT department. Not anymore. Today -in the Digital Age- successful business manager must not only know how to interpret a P&L statement and read a balance sheet, but also understand "digital" and anticipate its impact on business.
The Digital Age, fueled by the drastic reduction in the cost of processing, storage, and communication, is creating a high-density digital. Technology today is both available and affordable. This creates a new phenomenon where individuals incorporate cutting-edge digital technologies in their personal lives before businesses get a chance to adopt and implement them. In a way, this leads to a new kind of digital divide -that between society and business. Customers and employees of the younger generation come with new expectations that companies are not prepared to meet.
To address this challenge, today's business leaders must be able to think digital. Thinking digital does not equal thinking IT. Digital focuses much less on process automation, transactions, and efficiency, and much more on creating new value-added experiences and interactions with customers, employees and business partners. Ultimately, it enables the firm to generate new revenue by finding unique ways to combine its physical and digital resources.
Written examination (90 minutes)
In order to accomplish successfully this course, students are expected to document an understanding of:
Recommended previous knowledge:
Basic knowledge of Business Administration and Information Management
Begins on 1/272017 and ends on 2/28/2017. Registration is not possible anymore.
In case of questions, please send an e-mail to Matthias Eickhoff (firstname.lastname@example.org).