Public series of lectures organised by the core research area "Marketing and E-Business"

During the summer semester, the core research area "Marketing and E-Business" of the Faculty of Business and Economics offers its public lecture series "Marketing and E-Business". The lectures are usually held in German.

  • Monday, 6 May 2019, 2-4 p.m., ZHG 102
    Alexander Wendland,
    Research Director, Factworks

    "Advanced analytics in international market research – Case studies in pricing and product design"

  • Monday, 13 May 2019, 2-4 p.m., ZHG 102
    Dr. Philipp Spreer,
    Principal Consultant, elaboratum

    "Behavioral Economics im E-Commerce – Potenziale, Anwendungen und Grenzen (Behavioral Economics in E-Commerce - Potentials, Applications and Limits)"

  • Monday, 17 June 2019, 2-4 p.m., ZHG 102
    Dr. Dirk Eßmann,
    Senior Vice President Buying, EDEKA

    "EDEKA der Marktplatz großer Marken und Handelsmarken – Unsere Strategien! (EDEKA the marketplace for major brands and trademarks - Our strategies!)"

  • Monday, 8 July 2019, 2-4 p.m., ZHG 009
    Miriam Hollerbach,
    Teamlead Campaign Management, ABOUT YOU

    "Marketing Attribution @ABOUT YOU"


The organising chairs are:
Prof. Dr. Yasemin Boztuğ (Marketing and Consumer Behavior)
Prof. Dr. Maik Hammerschmidt (Marketing and Innovation Management)
Prof. Dr. Rainer Lademann (Marketing and Retail Management, Honory Professor)
Prof. Dr. Matthias Schumann (Application Systems and E-Business)
Prof. Dr. Waldemar Toporowski (Marketing and Retail Management)
Prof. Dr. Manuel Trenz (Interorganizational Information Systems)
Prof. Dr. Welf Weiger (Digital Marketing)

The lectures take place in the central lecture hall building (Zentrales Hörsaalgebäude), Platz der Göttinger Sieben 5, 37073 Göttingen.