Bachelor theses in the area of marketing at the Georg-August-University Göttingen are assigned by a standardized allocation procedure. Next to the Chair of Marketing and Consumer Behavior the Chair of Marketing and Retail Management and the Chair of Marketing and Innovation Management also participate.

As part of the allocation procedure, you will not only apply for a bachelor thesis at our chair, but for one at the marketing chairs of the Faculty of Business Administration. The allocation procedure has fixed periods for writing the bachelor thesis and for the registration procedure. These are as follows:

Writing the Bachelor Thesis      Registration Procedure
April - July 16. October till 15. February
August - November 16. February till 15. June
December - March 16. June till 15. October

All information to apply for a Bachelor's thesis within a desired period can be found here. Please note that for this purpose you must obtain all accompanying documents listed below and have them available in digital form for uploading at the time of application.

  • Current printout of grades of the examination office
  • Certificate of attendance of the course "Wissenschaftliches Arbeiten" (if available)

If you would like to work on a specific topic, e.g. due to an internship, please contact the appropriate employee ahead of time. The main research interests/topics areas for the final papers at the chair can be seen below.

Applications that are late or incomplete will not be considered in the awarding process of bachelor's theses at the Business Administration Marketing Chairs of the University of Göttingen.

You will be notified of the outcome and the eventual next steps within one week after the end of the respective registration period. Should you decide to apply for a different Bachelor thesis, please inform us immediately.
Research Interests/Topic Areas for Thesis with the Chair:

Prof. Dr. Yasemin Boztuğ: Modeling of Purchase Decisions, Consumer Behavior, Pricing Strategy, Brand Choice Models, Market Basket Analysis, Food Marketing

Fernanda Carneiro-Otto, M.Sc.: Consumer Purchase Decisions, Labelling Strategy, Food Choice and Consumption (Health)

Ahmet Samet Ergün, M.A.: Consumer Behavior, Influence Factors on Purchase Decisions, Cross Cultural Studies, E-Commerce

Stephen Youngjun Park (Ph. D): Discrete Choice Modeling, Consumer Behavior, Quantitative Marketing, Diffusion of Sustainable Energy and Transportation (thesis must be written in English)

Helena Schirmacher, M.Sc. (currently on parental leave): "All-natural" claims and the "Aura of Naturalness", Consumer Deception, Consumer Decisions and their Consequences

Dr. Gesa Stremmel: Consumer Behavior, Food Marketing, Quantitative Marketing, FMCG Packaging Design