Chair of Digital Marketing (‘Juniorprofessur‘)

Welcome to the website of the chair of Digital Marketing ('Juniorprofessur') at the University of Goettingen.

My current research focuses on Customer Engagement in Social Media, Gamification, Online Advertising, Online Marketing, Social Commerce, and Social Media Marketing. The chair offers different lectures and (project-)seminars in the field of Digital Marketing.

Information on the Chair Owner

Academic education
since 12/2017 Professor at the Chair of Digital Marketing, Georg-August-University of Göttingen
12/2016 - 12/2017 Assistant Professor at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
12/2016 Doctorate in Marketing (Ph.D.), Georg-August-University of Göttingen
Topic: User Engagement in Social Media: An Individual-Level Perspective
10/2010 - 12/2016 Research Assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Göttingen.
Diploma thesis Performance effects of salaries in sports: An empirical analysis of the impact of payment structures on athletic and corporate success
09/2003 - 05/2010 Studies of economic sciences at the University of Mannheim.
Focus: Marketing; E-Business and Distribution Systems; Statistics / Econometrics.
06/2009 - 08/2009 Study abroad at the Boston University (USA)
01/2008 - 06/2008 Study abroad at the University of the West of Scotland (UK), Erasmus program

Professional Qualification
10/2007 - 10/2010 SAP AG, Walldorf
Student assistant and web developer in Online Marketing Services
04/2009 - 07/2010 Department of Business Administration and Marketing II , Prof. H. Bauer, University of Mannheim
Student assistant in online support and IT- administration
02/2007 - 08/2007 SAP Deutschland AG & Co KG, Walldorf
Working student in online Marketing
08/2006 - 02/2007 SAP Deutschland AG & Co KG, Walldorf
Internship in online Marketing
01/2004 - 12/2009 Weiger Design GmbH
Project Management

Memberships
  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)

Professional Service
  • Reviewer for the American Marketing Association (AMA)
  • Reviewer for the European Journal of Marketing
  • Reviewer for the European Marketing Academy (EMAC)
  • Reviewer for the International Journal of Human-Computer Studies
  • Reviewer for Internet Research
  • Reviewer for the Journal of Interactive Marketing
  • Reviewer for the Journal of Service Management

Rewards
  • American Marketing Association Best Paper by Theme in the Track "Metrics for Making Marketing Matter" at the Winter AMA Conference 2017 in Orlando, USA
  • Sponsorship award of the Marketing Foundation of the University of Mannheim for the diploma thesis
    "Performance effects of salaries in sports: An empirical analysis of the impact of payment structures on athletic and corporate success", 2011