Dr. Johanna Tepe

Johanna Tepe is a doctoral researcher at the chair of Marketing for Food and Agricultural Products since October 2018. Before starting her Ph.D., she interned with GIZ in Bonn on deforestation-free supply chains and living incomes. Mrs. Tepe obtained her bachelor’s degree in environmental science from the University of Oldenburg and her masters’ degree in agricultural science from the University of Göttingen. During her master’s studies, she spent three months in Kenya, interning with Bioversity International on kitchen gardening. At the Marketing chair, Mrs. Tepe worked as a student assistant in the project TransKoll on corporate social responsibility in the German agri-food sector and as a tutor for the statistical program SPSS. Currently, she is working on consumer acceptance of processed fruit and vegetable products in East Africa, which is part of the project Fruits and Vegetables for all Seasons (FruVaSe). Mrs. Tepe spent time in Kenya, Tanzania, and Uganda for data collection.

Research focus:

Consumer acceptance of novel healthy foods in Sub-Saharan Africa:

  • Identifying buying barriers and marketing channels
    • Product testing and sensory analysis
      • Communication strategy to promote acceptance and consumption of processed products

      • Research project:

        Fruits and Vegetables for all Seasons (FruVaSe)
        The project FruVaSe is an interdisciplinary project in collaboration with the Nelson Mandela Institute of Science and Technology, Arusha, Tanzania, the Makerere University, Kampala, Uganda, the University of Nairobi, Kenya, the University of Eldoret, Kenya, and Erfurt University of applied science. The project aims to develop nutritious fruit and vegetable products of currently underutilized plants to lower post-harvest losses and bridge off-season gaps in nutrient supply in East Africa.

        Master thesis:

        • "Adoption of sustainable management practices in oil palm plantations by smallholder farmers in Sumatra, Indonesia"