Current issues in Innovation Management

Modul M.WIWI-BWL.0096

  • Prof. Dr. Maik Hammerschmidt
  • Thomas Jaskolka, M.Sc.
  • Nika Mozafari, M.Sc.
  • Tobias Wolf, M.Sc.
Contact person:
Target group:
  • students in the master's programme of Marketing and E-Business (formerly Marketing and Channel Management)

Number of participants:

Limited to a max. of 20 participants

Admission requirements:
No admission requirements.
Following previous knowledge is recommended:
Learning outcome/ core skills:
After successful attendance, students are able to work independently on a specific topic in innovation management, to develop a sound theoretical foundation for the research project and critically reflect on the topic. The students will be empowered to understand high-quality journal articles, to prepare the results of their work in an elaboration which is written on a high scientific level and present the results within a group. The seminar enables the students to write a master thesis which meets high academic standards. Furthermore, the seminar helps to develop and improve i-portant soft skills like communication and presentation skills as well as abilities for effective teamwork.
After an introduction into the basics and methods of understanding and writing theoretical and conceptual scientific texts, the students independently work on selected topics which deal with current, theoretically relevant and impactful issues in innovation management. Exemplary topics of the previous semesters:
  • Social Media Intelligence
  • Behavioral impact of market research tools
  • Gamification
  • Sustainable Innovation
  • Absorptive Capacity
  • Internationalization
  • Corporate Social Responsibility
The written elaboration and the group presentation of the results is followed by an in-depth discussion of the results with students and supervi-sors. During the entire seminar, students will be intensively supported by the supervising research assistant.
Seminar paper (max. 15 pages) with a presentation (approx. 30 minutes)

Examination requirements:
Scientific examination of a current issue in innovation management in a written form (max. 15 pages per participant) and presentation in a group with two to four group members (approx. 30 minutes). Regular participation is expected.

The registration is organized in multiple stages.
The first stage aims to survey the number of students who wish to attend the master seminar at the Department of Marketing and Channel Management in the winter semester of 2019/20 via an online formular that is collectively organized by the Chair of Marketing and Retail Management and the Chair of Marketing and Innovation Management. Please note that in rare occasions we may not be able to meet the preferences of every single applicant adequately due to capacity restraints.
In the second stage, the Chair of Marketing and Innovation Management will survey the preferences for seminar topics of those students who are assigned to take the chair’s master seminar “Current issues in Innovation Management” in the first stage.
In the final stage, the students complete the registration to the master seminar at the Chair of Marketing and Innovation Management by enrolling in the respective master seminar in flexnow.

General registration is open from 01.07.2019 - 25.08.2019 by online-form.

Please see the table below for further details on the development of the master seminar at the Chair of Marketing and Innovation Management and the deadlines of the corresponding registration process.

01.07. - 25.08.2019 Formal registration by online form, see above
Calendar week 35 Allocation of seminar places and announcement of the topic list
02.09. - 22.09.2019 Registration period for the various topics by online form
Calendar week 39 Announcement of the topics and start of the literature research
18.10.2019 Workshop: Analytical-conceptual work in Marketing
Calendar week 39-44 Independent formulating of problem definition, research objective and questions and production of the outline
30.09. - 25.10.2019 Registration in FlexNow
ATTENTION: A late registration is not possible. Exceeding the registration deadline leads to the final exclusion from the examination.
Calendar week 44 - 46 First mandatory consultation: Discussion about problem definition, research objective and questions and production of the outline with the supervisor
room: Oec. 1.206
Submission of term papers as a single copy as well as digital execution via informal e-mail to the supervisor by due date
Calendar week 2-4 Joint preparation of a PowerPoint presentation about the content of the term papers to a seminar topic
Calendar week 3 Second mandatory consultation: Discussion about group presentation with the supervisor
start: 10:00
room: Oec. 0.167
All-day block course: Presentation of the term papers with PowerPoint to a seminar topic and discussion with seminar participants and supervisors as well as Professor Hammerschmidt afterwards
ATTENTION: There is compulsory attendance for all students throughout the entire block course.

Recommended references for the lecture:
  • Müller-Seitz, G., & Braun, T. (2013). Erfolgreich Abschlussarbeiten verfassen: Im Studium der BWL und VWL. München: Pearson.
  • Ridley, D. (2012). The Literature Review – A Step-by-Step Guide for Students (2. Auflage). London: SAGE Publications.