Chair of Marketing and Consumer Behavior

RESEARCH INTERESTS

  • Consumer Behavior
  • Food Marketing
  • Quantitative Marketing

    • ACADEMIC CAREER

    since August 2023
    Georg-August-Universität Göttingen
    Postdoctoral Research

    November 2019 - August 2023
    Georg-August-Universität Göttingen, Germany
    Doctoral Studies

    Dissertation:
    It's not easy: When marketing of climate-friendly food leads to unintended consequences

    April 2017 - October 2019
    Georg-August-Universität Göttingen, Germany
    Marketing & E-Business (M.Sc.)

    Master thesis:
    Activation of Social Norms through Incentive Framing and its Effects on Willingness to Pay
    for Norm-Compliant Products

    October 2014 - February 2017
    Georg-August-Universität Göttingen, Germany
    Business Administration (B.Sc.)

    Bachelor thesis:
    The Effect and Use of Storytelling for Brand Communication

    PROFESSIONAL CAREER

    since November 2019
    Georg-August-Universität Göttingen, Germany
    Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
    Research Assistant

    April 2018 - September 2019
    Georg-August-Universität Göttingen, Germany
    Chair of Marketing and Consumer Behavior
    Student Assistant

    October 2014 - October 2019
    Stremmel Import & Handel GmbH
    Marketing (part time during studies)

    Januar 2009 - September 2014
    Stremmel Import & Handel GmbH
    Head of Marketing

    April 2003 - December 2008
    180° Werbeagentur, FFM
    Marketing and Creation