RESEARCH INTERESTS
- Consumer Behavior
- Food Marketing
- Quantitative Marketing
ACADEMIC CAREER
since November 2019
Georg-August-Universität Göttingen, Germany
Doctoral Studies
April 2017 - October 2019
Georg-August-Universität Göttingen, Germany
Marketing & E-Business (M.Sc.)
Master thesis:
Activation of Social Norms through Incentive Framing and its Effects on Willingness to Pay
for Norm-Compliant Products
October 2014 - February 2017
Georg-August-Universität Göttingen, Germany
Business Administration (B.Sc.)
Bachelor thesis:
The Effect and Use of Storytelling for Brand Communication
PROFESSIONAL CAREER
since November 2019
Georg-August-Universität Göttingen, Germany
Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
Research Assistant
April 2018 - September 2019
Georg-August-Universität Göttingen, Germany
Chair of Marketing and Consumer Behavior
Student Assistant
October 2014 - October 2019
Stremmel Import & Handel GmbH
Marketing (part time during studies)
Januar 2009 - September 2014
Stremmel Import & Handel GmbH
Head of Marketing
April 2003 - December 2008
180° Werbeagentur, FFM
Marketing and Creation