Current issues in Innovation Management

Modul M.WIWI-BWL.0096

  • Prof. Dr. Maik Hammerschmidt
  • Henrietta Batinović, M.Sc.
  • Leah Lennig, M.Sc.
  • Melanie Schwede, M.Sc.
Contact person:
Target group:
  • students in the master's programme of Marketing and E-Business

Number of participants:

Limited to a max. of 20 participants

Admission requirements:
No admission requirements.
Following previous knowledge is recommended:
Learning outcome/ core skills:
After successful attendance, students are able to work independently on a specific topic in innovation management, to develop a sound theoretical foundation for the research project and critically reflect on the topic. The students will be empowered to understand high-quality journal articles, to prepare the results of their work in an elaboration which is written on a high scientific level and present the results within a group. The seminar enables the students to write a master thesis which meets high academic standards. Furthermore, the seminar helps to develop and improve i-portant soft skills like communication and presentation skills as well as abilities for effective teamwork.
After an introduction into the basics and methods of understanding and writing theoretical and conceptual scientific texts, the students independently work on selected topics which deal with current, theoretically relevant and impactful issues in innovation management. Exemplary topics of the previous semesters:
  • Interactions with Service Robots
  • Anthropomorphic Chatbot Design
  • Perception of Voice Assistants
  • Trust in Algorithmic Forecasting
  • Digital Nudging
The written elaboration and the group presentation of the results is followed by an in-depth discussion of the results with students and supervi-sors. During the entire seminar, students will be intensively supported by the supervising research assistant.
Seminar paper (max. 15 pages) with a presentation (approx. 30 minutes)

Examination requirements:
Scientific examination of a current issue in innovation management in a written form (max. 15 pages per participant) and presentation in a group with two to four group members (approx. 30 minutes). Regular participation is expected.

The registration is organized in multiple stages.
The first stage aims to survey the number of students who wish to attend the master seminar at the Department of Marketing and Channel Management in the winter semester of 2022/23 via an online formular that is collectively organized by the Chair of Marketing and Retail Management and the Chair of Marketing and Innovation Management. Please note that in rare occasions we may not be able to meet the preferences of every single applicant adequately due to capacity restraints. In addition to the online form, please submit a current transcript of grades by application deadline (via E-Mail to If you don’t have any results at the time of your application, we nevertheless would ask you to submit it for completeness and for reasons of equal treatment. We also kindly ask you to send us a proof of performance, which shows for which exams you have registered for this semester.
In the second stage, the Chair of Marketing and Innovation Management will survey the preferences for seminar topics of those students who are assigned to take the chair’s master seminar “Current issues in Innovation Management” in the first stage.The assignment of topics to the seminar participants is the sole responsibility of the chair. We try to take your individual preferences into account, but we cannot always guarantee these in individual cases.
In the final stage, the students complete the registration to the master seminar at the Chair of Marketing and Innovation Management by enrolling in the respective master seminar in flexnow.

General registration is open from 01.07.2022 - 28.08.2022 by Online-form
Please see the table below for further details on the development of the master seminar at the Chair of Marketing and Innovation Management and the deadlines of the corresponding registration process.

01.07. - 28.08.2022 Registration for a place in the master seminar of the Chair of Marketing and Retail Management and the Chair of Marketing and Innovation Management by online form above and sending a current transcript of grades via e-mail to
until 15.09.2022 Allocation of seminar places and announcement of the topic list.
15.09. - 25.09.2022 Registration period for the various topics by online form
Calendar week 39 Announcement of the topics and start of the literature research
Calendar week 40-44 Independent formulating of problem definition, research objective and questions and production of the outline
03.10. - 28.10.2022 Registration in FlexNow
ATTENTION: A late registration is not possible. Exceeding the registration deadline leads to the final exclusion from the examination.
room: tba
Kick-off event for analytical-conceptual work in Marketing
Calendar week 44-45 First mandatory consultation: Discussion about problem definition, research objective and questions and production of the outline with the supervisor
until 23.12.2022,
Submission of term papers as digital execution via informal e-mail to the supervisor by due date
Calendar week 2-4 Joint preparation of a PowerPoint presentation about the content of the term papers to a seminar topic
Calendar week 3 Second mandatory consultation: Discussion about group presentation with the supervisor
start: 10:00 a.m.,
room: VG 4.107
All-day block course: Presentation of the term papers with PowerPoint to a seminar topic and discussion with seminar participants and supervisors as well as Professor Hammerschmidt afterwards
ATTENTION: There is compulsory attendance for all students throughout the entire block course.

Recommended references for the lecture:
  • Müller-Seitz, G., & Braun, T. (2013). Erfolgreich Abschlussarbeiten verfassen: Im Studium der BWL und VWL. München: Pearson.
  • Ridley, D. (2012). The Literature Review – A Step-by-Step Guide for Students (2. Auflage). London: SAGE Publications.