Chair of Marketing and Innovation Management

Recent Developments in Innovation Management

Modul B.WIWI-BWL.0071

Lecturer:
  • Prof. Dr. Maik Hammerschmidt
  • Henrietta Batinović, M.Sc.
  • Katharina Berendes, M.Sc.
  • Leah Lennig, M.Sc.
  • Melanie Schwede, M.Sc.
Contact person:
Target group:
  • Students in the bachelor's programme (in particular in the department Marketing and Channel Management)
Number of participants:

Limited to a max. of 24 participants.

Admission requirements:
No admission requirements.
Following previous knowledge is recommended:
  • Modul B.WIWI-BWL.0005: Marketing
Learning outcome/ core skills:
After successful attendance, students are able to work independently and in a structured way on current topics in innovation management and to critically reflect these topics. Students are able to prepare the results of their work in a written and scientifically elaborated form and present the results within a group. The seminar enables students to prepare a bachelor thesis that meets high academic standards. Furthermore, the seminar helps to develop and improve important soft skills like communication and presentation skills as well as the abilities for effective teamwork.
Contents:
After an introduction into the basics and methods of understanding and writing theoretical scientific texts, students independently work on selected topics which deal with current issues in innovation management.
Expected main topics for summer term 2023:
  • Smart Assistants, Chatbots and Service Robots
  • Customer Perceptions of Conversational Agents
  • Persuasive Systems/Technology
  • Experiential Marketing
  • Influencer Marketing
The independent handling of the topics within the written elaboration as well as the group presentation and discussion of the results is supported through intensive supervision of the research assistants.
Examination:
Seminar paper (ca. 12 pages) with a presentation (approx. 30 minutes)

Examination requirements:
Scientific examination of a well-defined, current issue in innovation management in a written form (ca. 12 pages per participant) and presentation in a group with two to four members (approx. 30 minutes). Regular participation is expected.
Application, allocation and registration:
Please note that the application and the allocation of space for the seminar is centralized. Further information can be found here. As soon as you have received a place through the central allocation system, you can apply directly to the professorship for the seminar topics from 27.02.2023 - 15.03.2023. After the assignment of the seminar topics you can register for the seminar in FlexNow from 17.03.2023 - 31.03.2023.
Course of action:

Timeline
28.11.2022 -
16.12.2022		Application for the seminar over the central allocation system
27.02.2023Announcement of the seminar topics
Start of the application deadline for the topics: submission of a ranking list with three preferred topics by online form
15.03.2023 End of application period
17.03.2023 Announcement of the topic assignment by email and start of the processing time of the seminar papers
17.03.2023 -
31.03.2023		 Registration deadline in FlexNow
31.03.2023,
10:00 - 16:00
Room: Oec. 0.169		 Kick-off event for analytic-conceptual work
Calendar week (CW) 11 - 15 Formulation of research problem, research objective and research questions as well as drafting of the structure for the seminar paper by each participant
CW 14 Contacting the supervisor by the students for scheduling the first feedback meeting
CW 15 Obligatory feedback meeting 1: discussion of research problem, research objective and research questions as well as structure for the seminar paper Send the suggestions on the research problem, the research objective and research questions as well as the structure of seminar paper in advance by email to the supervisor
09.06.2023
till 12:00 noon
 Submission of the seminar paper according to the formatting specifications of the professorship in Word and PDF format by informal email to the supervisor
CW 24 - 27 Joint preparation of a PowerPoint presentation on the content of the seminar papers on a seminar topic by the students
CW 24 Contacting the supervisor by the students for scheduling the second feedback meeting
CW 25 Obligatory feedback meeting 2: discussion of the group presentation with the supervisor

07.07.2023,
10:00 - 18:00, Room: VG 1.102

Block event: PowerPoint-assisted group presentation of seminar papers on a seminar topic as well as subsequent discussion of these presentations with the seminar participants, the supervisor and Professor Hammerschmidt
ATTENTION: Attendance is compulsory for all students for the entire duration of the block event!
Recommended references for the lecture:
  • Müller-Seitz, G., & Braun, T. (2013). Erfolgreich Abschlussarbeiten verfassen: Im Studium der BWL und VWL. München: Pearson.
  • Gastel, B., & Day, R. A. (2016). How to write and publish a scientific paper (8. Auflage). Cambridge: Cambridge University Press.

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