Publications Carsten Leo Demming, M.Sc.


  • Consumer Purchase Decisions
  • Product Experiences
  • Consumer Knowledge
  • Formation of Preferences
  • Customer Loyalty
  • Marketing Fast Moving Consumer Goods
  • Product Recommendation


from April 2014
Georg-August-University Göttingen
Doctoral studies

April 2007 - October 2011
University of Kassel
Studies in International Food Business and Consumer Studies (M. Sc.)

Marketing, Strategic Management, Consumer Science

Master thesis:
Strategic Alliances in Wine E-Commerce

April 2006 - March 2007
Justus-Liebig-University Giessen
Studies in Food Economics (M. Sc.)
Change of program without degree

October 2002 - March 2006
Justus-Liebig-University Giessen
Studies in Ecotrophology (B. Sc.)

Food Economics, Agricultural Policy

Bachelor thesis:
Realization of Optimizations according to ECR in SMEs

January 2005 - August 2005
Studies abroad at Universidad de Politecnica de Valencia, Spain

May 2001
Euregio-High School, Bocholt
Higher education entrance qualification


since January 2014
Georg-August-University Göttingen
Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
Research assistant

February 2013 - December 2013
isi GmbH, Göttingen
Project manager

January 2012 - January 2013
isi GmbH, Göttingen
Junior project manager

September 2010 - October 2011
Vinexus Deutschland GmbH, Langgöns
Marketing manager wine e-commerce

April 2008 - January 2010
FormMed HealthCare AG, Frankfurt/Main
Research & development

2007 - 2008
Institute of Agricultural Policy and Market Research & Institute of Business Administration in the Food Industry, Justus-Liebig-University Giessen; Institute of Food Marketing, University of Kassel; Heinz-Lohmann-Foundation
Student assistant

2004 - 2005
Internships at REWE AG und Müller KG