Product differentiation and consumer preferences
(Global Food Subproject B1)


Research Interests

• food labeling


• consumer behavior


• experimental methods


• green markets

2013: Master's degree in "Agricultural and Food Economics"
University of Natural Resources and Life Sciences (BOKU), Vienna, Austria
Thesis: How green is your Grüner? Using discrete choice to measure consumer preferences and the potential for eco-labels among young adult wine consumers in Austria.

2010: Bachelor's degree in "Environment and Natural Resources Management"
University of Natural Resources and Life Sciences (BOKU), Vienna, Austria

A-Levels & Skilled-workers certificate "Viticulture and Oenology"


Research Assistant, Microeconomics subject group, University of Osnabrueck, fall 2013/14
Instructor for an exercise class on "Behavioral and Experimental Economics", fall 2013/14

Marketing and Sales at the family-run winery, Hautzendorf, Austria