Research focus:


  • Food marketing (consumer preferences, especially for horticultural products)

  • Sensory marketing

  • Neuromarketing (Eye-Tracking, fNIRS)

  • Customer satisfaction

  • Sustainability (especially social sustainability)

  • Organizational development (especially change management)

  • Human resources management (especially job satisfaction measurement, job preference and performance measurement)

  • Research projects:


    • Participatory development of quality tomatoes for sustainable regional cultivation (acronym: PETRAq+n)


    • RTG 1666: "GlobalFood" Transformation of Global Agri-Food Systems


    • Teaching:


      • Marketing and market research for agricultural products and groceries (undergraduate course agricultural sciences)

      • Sensory and sensory marketing (undergraduate course agricultural sciences)

      • Agribusiness: organizational structures (undergraduate course agricultural sciences)

      • Selected publications:


        • Stephan Meyerding (2016): Consumer preferences for food labels on tomatoes in Germany – A comparison of a quasi-experiment and two stated preference approaches. Appetite, Vol. 103 (13), pp. 105-112. DOI: 10.1016/j.appet.2016.03.025

        • Stephan Meyerding (2016): Change management study of horticulture 2015 – Conditions and success factors, Journal of Organisational Transformation & Social Change, Vol. 13 (3), pp. 123-146. DOI: 10.1080/14779633.2016.1192811

        • Stephan Meyerding (2015): Job characteristics and job satisfaction: A test of Warr’s vitamin model in German horticulture, The Psychologist-Manager Journal, Vol. 18 (2), pp. 86-107. DOI: 10.1037/mgr0000029

        • Dissertation topic:


          • Stephan Meyerding (2016): Employee and Consumer Related Aspects of Socially Sustainable Organizational and Business Development of Horticultural Enterprises in Germany (Dissertation), Gottfried Wilhelm Leibniz Universität Hannover, Hannover 2016, DOI: 10.13140/RG.2.2.17738.57288.