Chair of Marketing and Consumer Behavior

RESEARCH INTERESTS

  • Consumer Purchase Decisions
  • Labelling Strategy
  • Food Choice and Consumption (Health)

    • ACADEMIC CAREER

    since October 2020
    Georg-August-Universität Göttingen, Germany
    Doctoral Studies

    August 2015 - December 2017
    Norwegian School of Economics, Norway
    University of Mannheim, Germany
    Master of Management (M.Sc.)

    Master Thesis:
    Integration in Product/Market Expansion M&A: a Multiple Case Study Analysis of German Companies

    March 2009 - December 2013
    University of Brasilia, Brazil
    Bachelor of Arts (B.A.)

    Major:
    Economic Science

    PROFESSIONAL CAREER

    since October 2020
    Georg-August-Universität Göttingen, Germany
    Chair of Marketing and Consumer Behavior (Prof. Boztuğ)
    Research Assistant

    September 2018 - August 2020
    Eins energie in Sachsen
    Product Management

    July 2017 - December 2017
    Nestle Germany
    Business Development internship

    February 2017 – June 2017
    University of Mannheim
    Sales and Service Marketing Teaching Assistant

    March 2014 – March 2015
    Brazilian Micro and Small Business Support Service (SEBRAE)
    Project Management Trainee

    April 2013 – July 2013
    University of Brasilia
    Econometrics’ Tutor

    October 2012 – February 2013
    University of Brasilia
    Industrial Organization’s Tutor