Henrietta Batinović, M.Sc.
Short CV
- Since 2021: Research and Teaching Assistant, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
- 2021: M.Sc. in Marketing & E-Business, Georg-August-University of Göttingen
- 2018: B.Sc. in Economics, Philipps-University Marburg
- Study abroad, University of Kent, Canterbury, GB
- 2016: B.Sc. In Media Studies, Philipps-University Marburg
- Practical Experience:
- Project Work specializing in Public Relations (Camera Award, Marburg)
- Intern, Press and Marketing Department (Semmel Concerts Entertainment GmbH, Berlin)
- Intern, Hotel Marketing (Hotel Porat, Neum, Bosnien & Herzegowina)
Review Activities
- Hawaii International Conference on System Sciences (HICSS)
Main topics for supervision of theses
- Virtual Influencer Marketing (within the Metaverse)
- Experiential Marketing (focus on Pop-up Stores)
Responsibilities
- Relaunch of the Faculty of Business and Economics' Online Presence
- Letters of Reference
Teaching
- Marketing Performance Management
- Firms and Markets
- Master Seminar: Current Issues in Innovation Management
- Practice Project
- Bachelor Seminar: Recent Developments in Innovation Management