Dr. Stefan Fischer


Academic education

04/2015 - 02/2021 Research assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen
Master thesis 'Mind the Gap' - How Corporate Social Activities Are Related to Shortfalls in Stock Value
10/2011 - 10/2014 Studies of the Master of Science's degree program 'Marketing and Channel Management' at Georg-August-University of Goettingen
Focus: Product and pricing strategy, performance benchmarking, Marketing-Finance interface
08/2012 - 12/2012 Study abroad at the University of Mississippi (USA)
Bachelor thesis Internationalization patterns of high-tech start-ups
10/2006 - 09/2010 Studies of the Bachelor of Science's degree program 'Business Administration' at the University of Bayreuth
Focus: Marketing, Strategic and Organizational Management, Organizational Studies, International Management


Professional Qualification

06/2015 - 08/2015 Mahr Metering Systems GmbH, Goettingen
Project assistance in the product management unit
01/2015 - 03/2015 Mahr Metering Systems GmbH, Goettingen
Internship in product management and applications marketing unit
02/2013 - 11/2014 xplace GmbH, Goettingen
Working student in the online product marketing unit
01/2011 - 04/2011 Homburg & Partner, Mannheim
Internship in the competence center 'Healthcare'
07/2009 - 01/2010 Volkswagen Group, Wolfsburg
Internship in the group's product strategy unit


Rewards

  • Best Paper Award in the Track "Metrics for Making Marketing Matter", Winter AMA Conference 2017, Orlando, USA


Publications


Publications in Refereed Journals

Publications in Refereed Proceedings
  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of Brand Buzz Dispersion, Corporate Associations, and Branding Strategies, in: EMAC Online Conference, 2020 (with M. Hammerschmidt, W. Weiger)
  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, AMA Summer Academic Conference Proceedings, virtual, 2020 (with M. Hammerschmidt)
  • Brand Buzz, Branding Strategies, and Firm Value: An Investigation Among US Restaurants, in: NRWA Conference Proceedings, Umeå, Sweden, 2020 (with J. Derenthal, W. Toporowski)
  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, in: AMA Summer Academic Conference Proceedings, San Francisco, CA, USA, 2019 (with M. Hammerschmidt)
  • Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, in: Marketing Strategy meets Wall Street Conference Proceedings, Fontainebleau, Frankreich, 2019 (with W. Weiger, M. Hammerschmidt)
  • Signals from the Echoverse - The Informational Value of Brand Buzz Dispersion, in: AMA Winter Educators' Conference Proceedings, Orlando, FL, USA , 2017 (with M. Hammerschmidt, W. Weiger).

Practitioner Publications

Conference Presentations
  • Leveraging Brand Buzz for Shareholder Value Prediction: The Informational Value of Brand Buzz Dispersion, EMAC 2020 Doctoral Colloquium, virtual, 02.09.2020
  • Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, 2020 Summer AMA Conference, virtual, 19.08.2020
  • Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns, 2019 International Conference on Information Systems, Munich, Germany, 18.12.2019
  • Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, Marketing Strategy meets Wall Street VI Conference, Fontainebleau, France, 17.06.2019
  • Signals from the echoverse: The Informational Value of Brand Buzz Dispersion, 3. Digital-Marketing-Konferenz, Passau, Germany, 16.03.2018
  • Signals from the Echoverse: The Informational Value of Brand Buzz Dispersion, 2017 Winter AMA Conference, Orlando, FL, USA, 19.02.2017