Dr. Stefan Fischer
Academic education
04/2015 - 02/2021 | Research assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen |
Master thesis | 'Mind the Gap' - How Corporate Social Activities Are Related to Shortfalls in Stock Value |
10/2011 - 10/2014 | Studies of the Master of Science's degree program 'Marketing and Channel Management' at Georg-August-University of Goettingen
Focus: Product and pricing strategy, performance benchmarking, Marketing-Finance interface |
08/2012 - 12/2012 | Study abroad at the University of Mississippi (USA) |
Bachelor thesis | Internationalization patterns of high-tech start-ups |
10/2006 - 09/2010 | Studies of the Bachelor of Science's degree program 'Business Administration' at the University of Bayreuth
Focus: Marketing, Strategic and Organizational Management, Organizational Studies, International Management |
Professional Qualification
06/2015 - 08/2015 | Mahr Metering Systems GmbH, Goettingen Project assistance in the product management unit |
01/2015 - 03/2015 | Mahr Metering Systems GmbH, Goettingen Internship in product management and applications marketing unit |
02/2013 - 11/2014 | xplace GmbH, Goettingen Working student in the online product marketing unit |
01/2011 - 04/2011 | Homburg & Partner, Mannheim Internship in the competence center 'Healthcare' |
07/2009 - 01/2010 | Volkswagen Group, Wolfsburg Internship in the group's product strategy unit |
Rewards
- Best Paper Award in the Track "Metrics for Making Marketing Matter", Winter AMA Conference 2017, Orlando, USA
Publications
Publications in Refereed Journals
- Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns, in: Proceedings of the International Conference on Information Systems, Vol. 40, No. 1, 1-9, 2019 (with W. Weiger, M. Hammerschmidt)
Publications in Refereed Proceedings
- Leveraging Brand Buzz for Shareholder Value Prediction: The Role of Brand Buzz Dispersion, Corporate Associations, and Branding Strategies, in: EMAC Online Conference, 2020 (with M. Hammerschmidt, W. Weiger)
- Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, AMA Summer Academic Conference Proceedings, virtual, 2020 (with M. Hammerschmidt)
- Brand Buzz, Branding Strategies, and Firm Value: An Investigation Among US Restaurants, in: NRWA Conference Proceedings, Umeå, Sweden, 2020 (with J. Derenthal, W. Toporowski)
- Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, in: AMA Summer Academic Conference Proceedings, San Francisco, CA, USA, 2019 (with M. Hammerschmidt)
- Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, in: Marketing Strategy meets Wall Street Conference Proceedings, Fontainebleau, Frankreich, 2019 (with W. Weiger, M. Hammerschmidt)
- Signals from the Echoverse - The Informational Value of Brand Buzz Dispersion, in: AMA Winter Educators' Conference Proceedings, Orlando, FL, USA , 2017 (with M. Hammerschmidt, W. Weiger).
Practitioner Publications
- So misst Du den Return on Social Media – Metriken für ein modernes Markenmanagement, in: SocialHub Mag, 6, p. 67-73, 2018 (with M. Hammerschmidt, W. Weiger, W., T. Schulze)
Conference Presentations
- Leveraging Brand Buzz for Shareholder Value Prediction: The Informational Value of Brand Buzz Dispersion, EMAC 2020 Doctoral Colloquium, virtual, 02.09.2020
- Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, 2020 Summer AMA Conference, virtual, 19.08.2020
- Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns, 2019 International Conference on Information Systems, Munich, Germany, 18.12.2019
- Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, Marketing Strategy meets Wall Street VI Conference, Fontainebleau, France, 17.06.2019
- Signals from the echoverse: The Informational Value of Brand Buzz Dispersion, 3. Digital-Marketing-Konferenz, Passau, Germany, 16.03.2018
- Signals from the Echoverse: The Informational Value of Brand Buzz Dispersion, 2017 Winter AMA Conference, Orlando, FL, USA, 19.02.2017