Persuasive System Design - M.Sc.

General information

  • Module: Persuasive System Design
  • Module number lecture: M.WIWI-WIN.0031
  • UniVZ: tba
  • Cycle: Every sommer term
  • Credits: 6 ECTS
  • Required prior knowledge: None
  • Recommended prior knowledge: Basic knowledge in empirical and quantitative research. Basic programming skills.
  • Courses of study: Master WI, Master Ufü
  • Type of teaching and learning: Seminar (2 SWS), groups of 2 students, maximum of 12 participants
  • Each seminar paper will be prepared by a group of two students. First pre-registered, first served.
  • Examination: Attendance at seminar dates, handing in a seminar paper, and holding a presentation. Presentation (approx. 30 minutes) with written seminar paper elaboration (max. 8000 words per person)
  • Language: English
  • Lecturer: Dr. Alfred Benedikt Brendel
  • Topic Supervisor: Sascha Lichtenberg, Stephan Diederich, Tim-Benjamin Lembcke, and Dr. Alfred Benedikt Brendel
  • Contact: Sascha Lichtenberg
  • For information on a certain topic, please contact the corresponding supervisor directly.

Summer Term 2019

  • Pre-Registration period: from 08.04.2019 to 18.04.2019 at 23:59
  • Via email to Sascha Lichtenberg. Registration mails prior to this date will not be considered for the pre-registration process.
    Please note: It is mandatory to pre-register and topic selection will be done in a first pre-registered, first served manner at the kick-off meeting.
  • Kick-off meeting: 24.04.2019, 13:00 to 14:30, Humboldtalle 3, seminar room, ground floor (0.104)
  • Registration at the Examination Office until one week after the kick-off meeting is mandatory (30.04.2019 at the latest).
  • Handing in the presentation: 15.07.2019, via email to Sascha Lichtenberg
  • Date of presentation: 19.07.2019, 12:00 to 16:00, Humboldtalle 3, seminar room, ground floor (0.104)
  • Presentation time: Each group will present for 20 min, followed by a 10 min discussion.
  • Handing in the paper: 29.07.2019, via email to Sascha Lichtenberg


This seminar is concerned with relevant topics in Persuasive System Design. Within your group you will empirically investigate a topic related to persuasive system design, such as gamification, conversational agents, and digital nudging. On the basis of highly independent, self-driven research, you prepare your topic, practice to present your academic solutions in front of an audience, and handle their upcoming questions. Your seminar project will include the setup of a laboratory online experiment, conducting the experiment and analyzing the results. This seminar offers you the opportunity to lay the foundation for a subsequent Master's thesis.

Pay attention to the guidelines for seminar theses.