Entrepreneurship 1 - M.Sc. (not offered in winter term 2019/20)





General information



  • Module: Entrepreneurship 1
  • Module number lecture: M.WIWI-WIN.0011
  • UniVZ: 800627
  • Cycle: Every winter term
  • Credits: 6 ECTS
  • Courses of study: Master WI, Master Ufü, Master MDM
  • Type of teaching and learning: Lecture, self-study
  • Examination: Write a paper discussion/business plan (8000 words) and present it twice during and at the end of the course, compulsory attendance at all kick-off and presentation dates.
  • Max. number of students: 10
  • Contact:

  • Language: English



Winter term 2019/2020




We are sorry to inform you that this course cannot be offered in winter term 2019/20. We apologize for any inconvenience.
Registration (expression of interest):


  • Pre-Registration period starts on __.__.____, 00:00 (CEST) with an e-mail to Tim-Benjamin Lembcke (seats are provided on a first come first served basis). Registration ends on __.__.____, 23:59, or when all places are taken, whatever may be first. Registration mails prior to this date will not be considered for the pre-registration process. Students are informed until __.__.____ about their successful application. Excess registrations will be placed on the waiting list (in case someone cancels the class or does not attend the Kick-off, students on the waiting list will be moved up and given the chance to participate).

  • Kick-Off and follow-up courses (mandatory)*:


    • to be announced, Room: to be announced
    • to be announced, Room: to be announced

      *all dates and times are subject to change. The exact dates and rooms are currently coordinated, please refrain from asking for these. As soon as these information are available, details will be published on this website.

      Final presentation (mandatory):


      • to be announced, Room: to be announced
      • Presentation details: 30 min. presentation and 30+ minutes of discussion




      entrepreneur-post


      Objectives



      Objectives/skills: The lecture covers economic relevant aspects in the foundation of an enterprise resp. leadership of an start-up business.
      Planned focus: Foundation of an enterprise and characteristics (product/service), foundation analysis (market, unique features of the value proposition, distribution channels, distribution strategies and selling, scalability of the business and financing options).
      In the end of the lecture the stundents should have aquired the coherences between the business concept, product design, market size and financing options and be familiar with basic factors which influence the start-up business.


      Overview of the module contents


      • Lecture
      • Paper discussion/Write a business plan
      • Presentation of the paper discussion/business plan




      Literature



      • Bamberger I, Upitz A (2011) Internationaler Wettbewerb von Unternehmen. Merkmale, Wettbewerbssituationen, Strategien. Wirtschaftswissenschaftliches Studium(3):110–115.
      • Festel G, Heck T, Ruth M (2011) Technologietransfer dank akademischer Spin-offs. Eine klare Strategie und die Unterstützung durch Transferagenturen sind die Erfolgsfaktoren bei der Gründung eines Spin-offs. io management(April):60–63.
      • Häsel M, Kollmann T (2010) IT-Kompetenz in Internet-Gründerteams. Eine Analyse von Präferenzen und Produktinnovativität. Wirtschaftsinformatik(4):201–210.
      • Kollmann T (2004) E-Venture. Grundlagen der Unternehmensgründung in der Net Economy. Gabler, Wiesbaden.
      • Meyer J (2011) Ideen entwickeln. Was wir von Microsoft, Amazon & anderen Big Playern lernen können. Wissensmanagement(3):18–21.
      • Pfohl H, Bode A, Alig S (2010) Netzwerkspezifische Wettbewerbsvorteile durch Cluster. Eine Betrachtung aus Perspektive des Relational View. Wirtschaftswissenschaftliches Studium(11):531–537.
      • Sigrist S (2011) Die Welt von morgen definieren. io management(Januar/Februar):8–13.




      Guidelines for Bachelor-, Master-, Diploma- and Seminar-Theses



      • The Guidelines are available here: Download (in German)
      • Word-Template for Bachelor's-, Master's-, Diploma- and Seminar-Thesis (English, German): Download
      • LaTeX-Template for Bachelor's-, Master's-, Diploma- and Seminar-Thesis (English, German): Download




      Trivia