Professur für Marketing, insbesondere Konsumentenforschung

Consumer Science & Public Policy

Lecturer:
Dr. Steffen Jahn

Target audience:
M.Sc. MDM, M.Sc. FRS, M.Sc. MAN, M.Sc. IECO, M.Sc. Win, M. WSG, Ph.D. students from the Faculty of Economic Sciences and the Faculty of Agricultural Sciences

Learning outcome, score skills:
After successful attendance the students should understand the public policy implications of consumer behavior. Moreover, they should be able to craft concrete policy suggestions based on recent consumer research.
Contents:
The course consists of two parts, a lecture and a presentation of a term paper.

Lecture content:

  • Introduction to consumer science & public policy
  • Transformative consumer research
  • Nutrition and health
  • Consumer vulnerability and protection
  • Marketplace morality


Time and Place:
Thursdays (Donnerstags), 8:30 - 10:00 o'clock, VG 2.103 (Start: 07.12.2017)
Tuesdays (Dienstags), 12:00 - 14:00 o'clock, Oec 1.162 (Start: 12.12.2017)

Application deadline (see below):
17.11.2017

Examination:
Written examination (45 minutes), 3 credits
23.01.2018, 12:00 - 13:00 o'clock, Oec 1.162
Presentation (20 minutes) with written elaboration (max. 12 pages), 3 credits

Literature:
Will be announced in the first lecture.

Important notification:
For organization purposes, a short formal application is needed. Please provide the following information:

  • Status (masters student or Ph.D. student)
  • Semester (for masters students)/ year (for Ph.D. students)
  • Faculty
  • Transcript of records


In addition, please outline your attendance motivation and expected outcomes of participation in a short letter (1/2 page, Times New Roman, 12 point, 1.5 spaced).

Please send your e-mail application by Friday, 17th November, to steffen.jahn@wiwi.uni-goettingen.de using the subject line “Application: Consumer Science & Public Policy”. You can expect to receive feedback regarding the decisions the following week.

Note: If you do not send an application that is formally correct, access to the course cannot be granted.


Link UniVZ