Google Scholar Citations (as of October 2025): 8,698 h-index (as of October 2025): 42 Most Cited Papers (as of October 2025):
PUBLICATIONS OF PROFESSOR MAIK HAMMERSCHMIDT
Contact
Dr. Maik Hammerschmidt
Chair in Marketing and Innovation Management
Faculty of Business and Economics
University of Göttingen
Platz der Göttinger Sieben 3
37073 Göttingen
Phone: +49 551 39-26546
maik.hammerschmidt@wiwi.uni-goettingen.de
REFEREED JOURNAL ARTICLES
REFEREED CONFERENCE PROCEEDINGS
BOOKS
PRACTICE-TRANSFER PUBLICATIONS
BOOK CHAPTERS
2025
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2020
Do Survey Invitations Affect Non-Respondents?, Advances in Consumer Research, 48 (1), 1-19, 2020 (with W. Herzog, K. Schmidt, V. Morwitz)
2020
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2016
2014
2012
2012
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2004
2025
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2023
The Price of Resilience: The Case of Retail Logistics, in: 2023 International Scientific Symposium on Logistics: Conference Volume, Dresden, 2023. (with M. Klumpp, K. Berendes, A. Arabmaldar, D. Loske)
2023
2023
2023
2022
2022
2022
2022
2022
2022
2021
2021
2020
2020
Leveraging Brand Buzz for Shareholder Value Prediction: The Role of Brand Buzz Dispersion, Corporate Associations, and Branding Strategies, Proceedings of the EMAC Conference, 49, 2020 (with S. Fischer, W. Weiger)
2020
Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, AMA Summer Academic Conference Proceedings, 31, 94-97, 2020 (with S. Fischer)
2019
Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm’s Branding Strategy, AMA Summer Academic Conference Proceedings, 30, San Francisco, CA, USA, 2019 (with S. Fischer)
2019
Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics, Marketing Strategy meets Wall Street Conference Proceedings, Fontainebleau, France, 2019 (with S. Fischer, W. Weiger)
2019
2018
2018
2018
2017
2017
2017
Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences, Proceedings of the ISMS Marketing Science Conference, Los Angeles, CA, USA, 2017 (with W. Weiger, W. W. Moe, H. Wetzel).
2017
Who is Pulling the Strings? The Role of Self-Determination in Shaping User Engagement through Marketer-Generated Content, in: Proceedings of the 24th Recent Advances in Retailing and Consumer Science Conference, European Institute of Retailing and Services Studies (EIRASS), Burnaby/Vancouver, BC, Canada, 2017 (with W. Weiger, H. Wetzel).
2017
Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion, AMA Winter Marketing Academic Conference Proceedings, 27, Orlando, FL, USA, 2017 (with S. Fischer, W. Weiger).
2017
Question-Behavior Effect: The Role of Relationship Dynamics, AMA Winter Marketing Academic Conference Proceedings, 27, Orlando, FL, USA, 2017 (with S. Klein, H. Wetzel).
2016
Behavioral Engagement in Social Media: Measurement, Drivers and Impact on Purchase Behavior, Proceedings of the Informs Anual Meeting, Nashville, TN, USA, 2016 (with W. Weiger, W. M. Moe, H. Wetzel).
2016
The Effect of Customer Surveys on Non-Respondents' Attitudes and Behaviors, Proceedings of the AMS World Marketing Congress, Paris, France, 2016 (with K. Schmidt, W. Herzog).
2016
A Painful Break or a Never Ending Agony? The Effects of Service Contract Divestment Approaches on Customer Revenge, AMA Summer Marketing Academic Conference Proceedings, 27, Atlanta, GA, USA, 2016 (with Ch. Hänel, H. Wetzel).
2016
Firm Value Effects of Stakeholder Welfare Protection and Enhancement: The Role of Marketing Levers, Proceedings of the EMAC Conference, 45, Oslo, Norway, 2016 (with H. Wetzel, I. Lenz).
2016
Doing Good after Doing Bad: Firm Value Implications of Distinct Corporate Social Responsibility Engagements, AMA Winter Marketing Academic Conference Proceedings, 26, Las Vegas, NV, USA, 2016 (with I. Lenz, H. Wetzel).
2016
Any Chatter Matters: The Effects of Appeals on User Engagement and Brand Equity, AMA Winter Marketing Academic Conference Proceedings, 26, Las Vegas, NV, USA, 2016 (with W. Weiger, H. Wetzel).
2015
The Rules of Regulation: Shaping User Engagement through Marketer Generated Content, Thought Leaders in Customer Engagement and Customer Relationship Management Conference, HEC, Paris, France, 2015 (with W. Weiger, H. Wetzel).
2014
Purchase Boost or Demand Excess? Desired and Undesired Consequences of Key Supplier Status, Thought Leadership on the Sales Profession Conference, Columbia University, New York, NY, USA, 2014 (with H. Wetzel, T. Arnold).
2013
The Effect of Survey Nonresponse on Nonrespondents' Attitudes and Behaviors: An Application of Principal Stratification, Proceedings of the International Meeting of the Psychometric Society, Arnheim, Netherlands, 2013 (with K. Schmidt, W. Herzog).
2013
The Role of Self-determination in Social Media: Assessing its Drivers and its Impact on Content Generation, Proceedings of the EMAC Conference, 42, Istanbul, Turkey, 2013 (with H. Wetzel, W. Weiger).
2013
Self-Determination in Social Media Channels: Antecedents & Impact on Content Generation, AMA Winter Educators Conference Proceedings, 23, Las Vegas, NV, USA, 2013 (with H. Wetzel, W. Weiger).
2013
Strengthening Firm’s Societal Role – How Compensation Strategies Help to React on Social Misconduct, Proceedings of the EMAC Conference, 42, Istanbul, Turkey, 2013 (with H. Wetzel, I. Lenz).
2013
'Goodwill Hunting' - How Companies Should React on Social Misconduct, AMA Winter Educators Conference Proceedings, 23, Las Vegas, NV, USA, 2013 (with H. Wetzel, I. Lenz).
2012
An Antagonistic Process Model of the Profitability Impact of Customer Prioritization, AMA Summer Marketing Educators' Conference Proceedings, 23, Chicago, IL, USA, 2012 (with H. Wetzel, A. Zablah).
2012
The Dynamics Underlying Performance Signaling: Insights from the Professional Sports Market, AMA Summer Educators' Conference Proceedings, 23, Chicago, IL, USA, 2012 (with H. Wetzel, S. Hattula).
2012
A Dual Process Model for Enhancing Customer Prioritization Profitablity, Proceedings of the EMAC Conference, 41, Lisbon, Portugal, 2012 (with H. Wetzel, A. Zablah).
2012
A Dynamic Model of Fan Behavior When Team Expenditures and Brand Equity Signal Future Performance in Professional Sports Market, Proceedings of the EMAC Conference, 41, Lisbon, Portugal, 2012 (with H. Wetzel, S. Hattula).
2012
Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization, Thought Leadership on the Sales Profession Conference, Harvard Business School, Cambridge, MA, USA, 2012 (with A. R. Zablah, H. Wetzel).
2012
How Companies Should React on Social Misconduct – The Role of In- and Extra-Domain Compensation, AMA Summer Educators Conference Proceedings, 23, Chicago, IL, USA, 2012 (with H. Wetzel, I. Lenz).
2012
Integration vs. Regulation: What Really Drives User-generated Content in Social Media Channels?, AMA Summer Educators Conference Proceedings, 23, Chicago, IL, USA, 2012 (with H. Wetzel, W. Weiger).
2012
An Exploratory Investigation of Reverse Causality Relationships Among Brand Equity and Sport-Related Success, AMA Winter Marketing Educators' Conference Proceedings, 23, St. Petersburg, FL, USA, 2012 (with S. Hattula, J. Hattula, C. Ebertin, H.H. Bauer).
2011
Exploring the Dynamic Relationship between Brand Equity and Sport-Related Success in Sports Clubs, AMA Summer Marketing Educators' Conference Proceedings, 22, San Francisco, CA, USA, 2011 (with S. Hattula, J. Hattula, H. H. Bauer).
2011
Signaling Quality across Different Stages of the Organizational Life Cycle, Academy of Marketing Science Annual Conference Proceedings, Coral Gables, FL, USA, 2011 (with S. Hattula, H. Wetzel, H. H. Bauer).
2011
Lagging First or Gaggering First? Signaling Future Business Performance to Different Stakeholders, Proceedings of the EMAC Conference, 40, Ljubljana, Slovenia, 2011 (with H. Bauer, S. Hattula, H. Wetzel).
2011
Exploring Spillover Effects of Post-Sale Services in Vertical Service Delivery Networks, AMA Winter Marketing Educators' Conference Proceedings, 22, Austin, TX, USA, 2011 (with T. Falk, J. J. L. Schepers, L. K. Scheer) - WINNER OF THE AMA BEST PAPER AWARD IN TRACK "SALES, CRM, AND BUSINESS TO BUSINESS"
2011
Comparing Apples and Apples: Estimating the Causal Effect of Survey Participation on Customer Loyalty, AMA Winter Marketing Educators' Conference Proceedings, 22, Austin, TX, USA, 2011 (with W. Herzog, K. Schmidt).
2010
The Impact of Marketing on Sport-related Success, AMA Summer Marketing Educators' Conference Proceedings, 21, Boston, MA, USA, 2010 (with S. Hattula, H. H. Bauer).
2010
Is Customer Prioritization a Double-Edged Sword? Exploring the Effects of Perceived Prioritization and Status Consciousness on Customer Profitability, AMA Summer Marketing Educators' Conference Proceedings, 21, Boston, MA, USA, 2010 (with H. Wetzel, H. H. Bauer) - WINNER OF THE AMA BEST PAPER AWARD IN TRACK "INTER-ORGANIZATIONAL ISSUES IN MARKETING"
2010
Do Proactive Offers of Product Trials Increase Customer Loyalty? A Field Experiment with Principal Stratification, INFORMS Marketing Science Conference Proceedings, Cologne, 2010 (with W. Herzog).
2010
Trading off for the Effects of Prioritization Perception and Status Consciousness on Customer Profitability, Proceedings of the EMAC Conference, 39, Copenhagen, Denmark, 2010 (with H. H. Bauer, H. Wetzel).
2010
2010
Service bureaucrat or service champion? Exploring control mechanisms to guide frontline employee behaviour, Proceedings of the AMA SERVSIG International Research Conference, Porto, Portugal, 2010 (with J. J. L. Schepers, K. de Ruyter, A. de Jong, T. Falk).
2009
Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization, AMA Summer Educators Conference Proceedings, 20, Chicago, IL, USA, 2009 (with H. H. Bauer, H. Wetzel).
2009
The Impact of Customer Prioritization on the Performance of B2B Relationships, Proceedings of the EMAC Conference, 38, Nantes, France, 2009 (with H. H. Bauer, H. Wetzel).
2009
Creating and Deploying Commitment - Linking Relationship Marketing Initiatives, Commitment and Customer Value, AMA Winter Educators Conference Proceedings, 20, Tampa, FL, USA, 2009 (with M. Bryant, H. H. Bauer).
2009
Win-win or win-lose? Exploring failure and recovery episodes in consumption systems, Proceedings of the EMAC Conference, 38, Nantes, France, 2009 (with T. Falk).
2008
2008
2008
2008
The Impact of Electronic Service Quality on Customer Satisfaction over Time, 2008 Society for Marketing Advances Conference Proceedings, St. Petersburg, FL, USA, 2008 (with J. J. L. Schepers, T. Falk).
2008
No more equal slices – getting more out of your service efforts, Proceedings of the EMAC Conference, 37, Brighton, UK, 2008 (with T. Falk).
2007
-Added Recovery Services - Creating Customer Delight through Failures, Proceedings of EMAC Conference, 36, Reykjavik, Iceland, 2007 (with T. Donnevert).
2007
Turning Failures into Opportunities for Value Creation, Proceedings of the AMA Relationship Marketing Summit, Buenos Aires, Argentina, 2007 (with T. Donnevert, H. H. Bauer) -- WINNER OF THE SHETH FOUNDATION BEST PAPER AWARD --
2006
Identifying Cross-Channel Dissynergies for Multi-Channel Service Providers, Marketing Science Conference Proceedings, Pittsburgh, PA, USA, 2006 (with T. Falk, J. Schepers).
2006
Should I Stay or Should I Go – The Role of Status Quo for Using New Self-Service Alternatives, Proceedings of the EMAC Conference, 35, Athens, Greece, 2006 (with T. Falk, J. Schepers, S. Grossenbacher).
2005
Assessing Service Quality in Online-Retailing - A Transaction Process-Based Approach, Proceedings of the EMAC Conference, 34, Milan, Italy, 2005 (with T. Falk).
2003
A Super-Efficiency Model for Product Evaluation, Proceedings of the 2003 EURO/INFORMS Joint International Meeting, Istanbul, Turkey, 2003 (with M. Staat).
2002
2008
2006
2006
2006
2023
2018
2015
2014
2010
2008
2008
Patientenorientierte Kommunikation als Erfolgsfaktor im Pharmamarketing, Planung & Analyse, Vol. 35, No. 2, p. 2-5, 2008 (with O. K. Hahn, H. H. Bauer).
2007
2007
2006
Werbeeffizienz - Größer, bunter, lauter?, Absatzwirtschaft, Vol. 49, No. 2, p. 46-47, 2006 (with H. H. Bauer, U. Garde).
2005
Durch E-Servicequalität Kunden binden, Absatzwirtschaft, Vol. 48, No. 2, p. 57, 2005 (with H. H. Bauer, T. Falk).
2005
Kaufen erfahrene Konsumenten bessere Produkte?, Absatzwirtschaft, Vol. 48, No. 10, p. 68, 2005 (with H. H. Bauer, N. Sauer).
2004
2004
2004
Efficient Online Advertising, Marketing Journal, Vol. 37, No. 12, p. 28-32, 2004 (with H. H. Bauer, U. Garde).
2003
Finanzportale - Erfolgreich durch Vielfalt, Gablers Bankmagazin, Vol. 52, No. 3, p. 33-36, 2003 (with H. H. Bauer).
2003
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2011
2008
Using DEA to structure product markets, in: Mantri, J. K. (Ed.): Research Methodology on Data Envelopment Analysis (DEA), Boca Raton, 2008, pp. 228-249 (with M. Staat).
2007
Measuring E-Service Quality: A Cross-Industry Validation, in: Bauer, H. H. / Große-Leege, D. / Rösger, J. (Eds.): Interactive Marketing in Web 2.0+ - Concepts and Applications for Successful Marketing Management in the Internet, Munich, pp. 43-64, 2007 (witht H. H. Bauer, T. Falk).
2005
2004
Customer Retention through Service Quality in Internet Banking, in: Bauer, H. H./Rösger, J./Neumann, M. (Eds.): Consumer Behavior in the Internet, Munich, pp. 415-434, 2004 (with H. H. Bauer, T. Falk).