Chair of Marketing and Innovation Management
Welcome to the website of the Chair of Marketing and Innovation Management, Georg-August-University Göttingen, Germany.
The Chair of Marketing and Innovation Management concentrates on aspects of innovation and technology management, mainly in the areas of service and distribution channels. The course offerings handle with basic theoretical approaches and models of innovation management and marketing as well as with tools for marketing controlling (such as the evaluation of customers and brands). In particular students will be enabled to evaluate marketing activities in relation to their long-term (financial) business success and to maximize it through appropriate strategies and measures.
These pages will help you to find current information about the team, research focuses, projects and publications as well as our course offerings.