Personal details

Dr. Britta Lietke (Dipl.-Kffr., B.Sc.) studied Management at the Otto-von-Guericke University in Magdeburg between 1999 and 2004. During her studies she completed internships in Germany, Poland and Kenya. After graduating with a Bachelor of Science in Management (B.Sc.) she spent a semester abroad at Macquarie University in Sydney, Australia on a full DAAD scholarship. In spring 2004, Dr. Lietke was awarded her diploma in Management with the specializations Marketing and Administration & Organization. Her diploma thesis was entitled "Collaborative Ventures - an Alternative to Integration? Investment Incentives from a Property Rights Perspective".

In April 2009 Dr. Lietke successfully defended her doctoral thesis on Efficient Consumer Response.

Her research interests include producer-retailer cooperation through ECR (efficient consumer response) and supply chain management within the framework of new institutional economics.