Tobias Wolf, M.Sc.

Academic education

since 11/2016 Research assistant at the Chair of Marketing and Innovation Management, Georg-August-University of Goettingen
Master thesis Referral Reward Programs and Recommendation Likelihood
04/2014 - 10/2016 Studies of the Master of Science's degree program 'Marketing and Channel Management' at Georg-August-University of Goettingen
Bachelor thesis The Sunk Cost Fallacy - Do I only act, because I have been asked to do so?
09/2010 - 02/2014 Studies of the Bachelor of Science's degree program 'Business Psychology' at the Harz University of Applied Sciences, Wernigerode
Focus: Advertising and Consumer Psychology, Market Research, Consumer Goods Marketing, Coaching
03/2012 - 08/2012 Study abroad at the Mahidol University International College, Thailand

Professional qualification
10/2015 - 03/2016 Facit Media Efficiency GmbH & Co. KG / Serviceplan Group, München
Internship in neuromarketing and market research
08/2014 - 03/2016 Chair of Marketing and Innovation Management, Prof. Maik Hammerschmidt, Georg-August-University of Goettingen
Student assistant
09/2013 - 12/2013 Chair of Micro Sociology and Social Psychology, Prof. Herbert Bless, University of Mannheim
Research intern
09/2012 - 08/2013 Harz University of Applied Sciences, Department Business Studies, Wernigerode
Student assistant and tutor in the fields of methodology and statistics
02/2008 - 08/2010 print supplies Sven Väth, Aschaffenburg
Network and system administration
12/2005 - 02/2008 print supplies Sven Väth, Aschaffenburg
Trainee IT-system merchant


Field of research
  • Consumer Research
  • Experimental Research


Teaching