Chair of Marketing and Retail Management

List of publications


[Doctoral Thesis]
[Articles in Scientific Journals]
[Presentations]
[Articles in Conference Proceedings]
[Other Publication]




Doctoral Thesis:



Articles in Scientific Journals:

  • Osburg, V.-S. (2015). An empirical investigation of the determinants influencing consumers' planned choices of eco-innovative materials. International Journal of Innovation and Sustainable Development.in press

  • Appelhanz, S./Osburg, V.-S./Toporowski, W./Schumann, M. (2016). Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility. Journal of Cleaner Production, 110, 132-148. doi:10.1016/j.jclepro.2015.02.034

  • Geldermann, J./Kolbe, L.M./Krause, A./Mai, C./Militz, H./Osburg, V.-S./Schöbel, A./Schumann, M./Toporowski, W./Westphal, S. (2016). Improved resource efficiency and cascading utilisation of renewable materials. Journal of Cleaner Production, 110, 1-8. doi: 10.1016/j.jclepro.2015.09.092

  • Osburg, V.-S./Appelhanz, S./Toporowski, W./Schumann, M. (2016). An empirical investigation of wood product information valued by young consumers. Journal of Cleaner Production, 110, 170-179. doi:10.1016/j.jclepro.2015.01.068

  • Osburg, V.-S./Strack, M./Toporowski, W. (2016). Consumer acceptance of Wood-Polymer Composites: A conjoint analytical approach with a focus on innovative and environmentally concerned consumers. Journal of Cleaner Production, 110, 180-190. doi:10.1016/j.jclepro.2015.04.086

  • Teuber, L./Osburg, V.-S./Toporowski, W./Militz, H./Krause, A. (2016). Wood Polymer Composites and their contribution to cascading utilisation. Journal of Cleaner Production, 110, 9-15. doi:10.1016/j.jclepro.2015.04.009




Presentations:

  • "How to best present salient product information to encourage ethical consumption: A conceptual framework", 2015 ANZMAC Conference, Sydney, Australien, 30th November 2015.

  • "Furnishing sustainable futures: An exploration of how furniture manufacturers can demonstrate sustainable leadership", 10th International Symposium on Sustainable Leadership, Dubrovnik, Croatia, 3rd June 2015. Best Paper Award

  • "Innovative materials facilitating resource efficiency: Do consumers accept eco-friendly materials?", 17th Academy of Marketing Science (AMS) World Marketing Congress, Lima, Peru, 7th August 2014.

  • "Consumers´ acceptance of innovative, eco-friendly materials: A conjoint analytical approach", 28th International Congress of Applied Psychology (ICAP), Paris, France, 13th July 2014.

  • "Consumers´ intention to buy eco-innovative materials in relation to traditional eco-friendly and hazardous materials", 47th Academy of Marketing Conference (AM) 2014, Bournemouth, UK, 10th July 2014.

  • "Choices between wood, plastics, and innovative Wood Plastic Composites: Do consumers accept eco-innovations?", AMA 2014 Marketing & Public Policy Conference, Boston, MA, USA, 7th June 2014.

  • "Products consisting of innovative Wood Polymer Composites: Is there a market for ecologically aware consumers?", First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013), Göttingen, Germany, 14th November 2013.

  • "Products from renewable resources: An application and expansion of the Theory of Planned Behaviour to analyse the determinants of consumers' acceptance", 20th AM Doctoral Colloquium, Academy of Marketing (AM), Cardiff, UK, 8th July 2013.




Articles in Conference Proceedings:

  • Osburg, V.-S./Conroy, D.M./Toporowski, W. (2015): Furnishing sustainable futures: An exploration of how furniture manufacturers can demonstrate sustainable leadership, in: Avery, G.C.; Bouchet, M.L. (eds.): Proceedings of the 10th International Symposium on Sustainable Leadership (pp. 57-68). Pymble: Institute for Sustainable Leadership Ltd. Best Paper Award

  • Osburg, V.-S./Conroy, D.M./Toporowski, W. (2015). How to best present salient product information to encourage ethical consumption: A conceptual framework. In A. Sinha, J. Cadeaux & T. Bucic (Eds.), 2015 ANZMAC Conference. Innovation and Growth Strategies in Marketing. Conference Proceedings (p. 1107). Sydney: ANZMAC.

  • Osburg, V.-S./Strack, M./Toporowski, W. (2014): Choices between wood, plastics, and innovative Wood Plastic Composites: Do consumers accept eco-innovations?, in: American Marketing Association (ed.): Marketing & Public Policy Conference Proceedings 2014. The past, present, and future of marketing and public policy: Creating a better tomorrow (pp. 83-84). Boston, MA: American Marketing Association.

  • Osburg, V.-S./Strack, M./Toporowski, W. (2014): Consumers` intention to buy eco-innovative materials in relation to traditional eco-friendly and hazardous materials, in: Academy of Marketing (ed.): Marketing Dimensions: People, places and spaces. Proceedings of the 47th AM Conference, Bournemouth, UK.

  • Osburg, V.-S./Strack, M./Toporowski, W. (2014): Innovative materials facilitating resource efficiency: Do consumers accept eco-friendly materials?, in: Academy of Marketing Science (ed.): Proceedings of the 17th AMS World Marketing Congress, Lima, Peru.

  • Osburg, V.-S./Strack, M./Toporowski, W. (2013): Products consisting of innovative Wood Polymer Composites: Is there a market for ecologically aware consumers?, in: Geldermann, J.; Schumann, M. (eds.): First International Conference on Resource Efficiency in Interorganizational Networks (ResEff 2013) (pp. 415-426). Göttingen: Universitätsverlag Göttingen

  • Osburg, V.-S. (2013): Products from renewable resources: An application and expansion of the Theory of Planned Behaviour to analyse the determinants of consumers' acceptance, in: Doherty, A.M. (ed.): Marketing Relevance, Proceedings of the 46th AM Conference, Academy of Marketing (AM), Cardiff, UK.




Other Publication:

  • Osburg, V.-S./Ludorf, S. (2016): Sustainability Marketing - a Global Perspective: a book review. Journal of Cleaner Production, 110, 209-210. doi:10.1016/j.jclepro.2015.04.043





[Start of page]