Publikationsliste

Presentations:


  • “Hurry Up! The Impact of Pop-up Stores’ Ephemerality on Consumers’ Intention to Visit“. ACRA (AMA SIG) Conference (2020), New Orleans, Louisiana, USA, 25. – 27.03.2020.
  • "How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract ", 48th AMS Annual Conference (2020), Academy of Marketing Science, Miami, Florida, USA, 21.05.2020.
  • "Pop-up stores: Ephemerality and its impact on consumers’ intention to visit", American Marketing Association (AMA) Winter Academic Conference, San Diego, USA, 14. - 16.02.2020.
  • "Effect of pop-up’s store ephemerality on consumer spending: The role of anticipated regret and need for uniqueness", 10th European Marketing Academy (EMAC) Regional Conference, St. Petersburg, Russia, 25. - 27.09.2019.
  • “Here Today, Gone Tomorrow: The Role of Store Ephemerality in Consumer Spending in Experiential Stores”, 48th European Marketing Academy (EMAC) Annual Conference, Hamburg, Germany, 28. - 31.05.2019.
  • “Short and Sweet: Effects of Pop-Up Stores’ Ephemerality on Store Sales”, 20th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Zaragoza, Spain, 02. - 04.07.2019.



Articles in Conference Proceedings:

  • Henkel, L. (2020). How to Effectively Drive Word of Mouth in Pop-up Stores: Structured Abstract. In Academy of Marketing Science (ed.): Proceedings of the 48th AMS Annual Conference, Miami, USA, forthcoming.
  • Henkel, L./Toporowski, W. (2020): Pop-up Stores: Ephemerality and Its Impact on Consumers’ Intention to Visit. In AMA Winter Marketing Academic Conference Proceedings, San Diego, CA, USA, forthcoming.
  • Henkel, L./Toporowski, W. (2019). Effect of pop-up’s store ephemerality on consumer spending: The role of anticipated regret and need for uniqueness. In Proceedings of the 10th EMAC Regional Conference: Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives. Sankt Petersburg, Russia, p. 48.
  • Henkel, L./Jahn, S./Toporowski, W. (2019): Here Today, Gone Tomorrow: The Role of Store Ephemerality in Consumer Spending in Experiential Stores. In Proceedings of the 48th EMAC Conference, Hamburg, Germany, p. 239.
  • Henkel, L./Toporowski, W. (2019): Short and Sweet: Effects of Pop-up Stores’ Ephemerality on Store Sales. In Proceedings of the 20th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Zaragoza, Spain, p. 11.



Accepted Conference Articles:

  • Henkel, L./Toporowski, W. (2020). Pop-up stores: The impact of store ephemerality on consumers’ intention to visit. 27th Recent Advances in Retailing and Consumer Science Conference (RARCS), Baveno, Italy, 2020.