Publikationsliste

Presentations:

  • „Effect of pop-up’s store ephemerality on consumer spending: The role of anticipated regret and need for uniqueness”, 10th European Marketing Academy (EMAC) Regional Conference, St. Petersburg, 25. – 27.09.2019.
  • “Here Today, Gone Tomorrow: The Role of Store Ephemerality in Consumer Spending in Experiential Stores”, 48th European Marketing Academy (EMAC) Annual Conference, Hamburg, Germany, 28. - 31.05.2019.
  • “Short and Sweet: Effects of Pop-Up Stores’ Ephemerality on Store Sales”, 20th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Zaragoza, Spain, 02. - 04.07.2019.



Articles in Conference Proceedings:

  • Henkel, L./Jahn, S./Toporowski, W. (2019): Here Today, Gone Tomorrow: The Role of Store Ephemerality in Consumer Spending in Experiential Stores, Proceedings of the 48th EMAC Conference, Hamburg, Germany, forthcoming.
  • Henkel, Laura/Toporowski, W. (2019): Short and Sweet: Effects of Pop-Up Stores’ Ephemerality on Store Sales, Proceedings of the 20th International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), Zaragoza, Spain, forthcoming.