Chair of Marketing and Retail Management

Zur Person

Studied economics with a focus on marketing at the Albert-Ludwigs-Universität Freiburg (graduated 2013). Final thesis on the topic: The relevance of emotions in the context of consumer confusion - an experimental study.

2013 - 2022: Work experience in different marketing positions in the economy in the sectors: Textile and Telecommunication.

From December 2021 to December 2023, Sandra Ullrich works in a cooperative research project on the topic of sustainability labels for food. Since December 2023 she is a research assistant at the Wiesbaden Business School.

Since February 2023 she is an external PhD student at the Chair of Marketing and Commerce Management.

Research focus